Product Week

1. Executives involved in the development and management of new products
2. General managers, Vice presidents, and Brand Managers
3. Managers involved in marketing, research and development, design, and operations

Key Benefits:

1. Identify approaches for establishing an innovation mind-set in your organization
2. Create a new product/service development process
3. Develop strategies for marketing new products/services
4. Analyze the role of product and process design in mass customization
5. Generate strategies for integrating R & D, design, intellectual property, production and marketing
6. Explore best practices in product and service industries

1. Pricing, Marketing, Engineering and Finance executives
2. While not highly technical, the program requires the ability to work with quantitative information and spreadsheets

Key Benefits:

1. Integrate pricing into an overall marketing strategy
2. Determine the proper role of costs in pricing
3. Set prices in a highly competitive environment
4. Understand the interaction between pricing and distribution
5. Assess the value of a product to a customer
6. Understand the legal environment of pricing
7. Determine when to use alternative pricing tactics