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Global Leadership: Success in International Business

Lead Your Firm to Global Success

Class PhotoGlobalization has altered forever the form and the substance of business. No longer is it enough to grow organically or expand domestically. The opportunities lie farther afield, and competitiveness on an international scale requires new skills and a more finely tuned worldview. The challenges are significant: managing the risks in overseas markets; developing marketing entry and growth strategies; building agile global teams; and overcoming cultural and physical barriers to success.

Kellogg’s new Global Leadership program helps prepare you for those challenges. You will dive deep into specific global issues with like-minded peers and work directly with Kellogg faculty to apply the program’s frameworks and concepts to your real-world challenge and you will benefit from real-life experiences from executives who have successfully led global expansion.

Please contact us at 847.467.7000 or execed@kellogg.northwestern.edu to learn about future sessions of Global Leadership.
Essential for senior executives responsible for developing new markets and generating revenue from international operations. Indispensable for leaders preparing for international roles or preparing to manage others who will run in-country operations. The focus on leadership will especially benefit executives who must assemble and lead international teams.

Bring Your Team
Agile teams are essential to global leadership. This is an excellent opportunity to strengthen yours. Kellogg offers special study groups, pricing, and other arrangements to companies sponsoring teams of four or more participants. Please contact us to learn more.
In this program, you will learn to:
  1. Discover how to better evaluate risks and rewards in international markets
  2. Develop strategies for market entry and success in emerging markets
  3. Understand international intellectual property norms and protections
  4. Leverage marketing best practices for global brands
  5. Learn how to assemble and lead teams in an international setting

Evaluating Opportunities in Global Markets for Risk and Reward

  1. Overview of the global economy
  2. Diagnosing global markets and evaluating firm-specific opportunities
  3. Models for assessing country-specific risks
  4. Global demographic trends

Market Entry Models and Profit Repatriation

  1. Controlling for operational risks in market entry
  2. Strategic corporate partnerships for your global goals
  3. Evaluating benefits for joint ventures, partnership or proprietary models on the economic return
  4. Examining the importance of compliance across global operations

 Protecting Intellectual Property and Brands

  1. Critical legal issues in global expansion
  2. Best practices for IP protection in global operations
  3. IP strategies for competitive advantage

Marketing to the Burgeoning Global Middle Class

  1. Effective cultural-based marketing strategies
  2. Successfully launching products in new markets
  3. Transferring product success from domestic brands to Global Markets

Developing an International Brand

  1. Differential importance of brands in the global context
  2. Reading the market and its affinity for your brand
  3. Strategies for brand positioning in diverse markets

Successfully Forming and Leading Global Leadership Teams

  1. Strategies for sourcing talent
  2. Best practices for international partnerships
  3. Corporate governance in the global enterprise
  4. Preparing for cultural differences in negotiations
  5. Negotiating strategies for cross-border deals
The program features presentations from CEOs and executives who successfully led their firms’ global expansion Additionally, a unique aspect of the program is an opportunity to work with your peers in the program to dive deep into specific globalization topics of mutual interest. You will have dedicated time to work with your team and Kellogg faculty to apply the program’s frameworks and concepts to your real-world situations. You will simultaneously hone your expertise in applying what you’ll learn in the program to the areas that matter the most to you while developing a deep business network with peer executives from others firms and industries.
Russell Walker - Academic Director; Clinical Associate Professor of Managerial Economics & Decision Sciences; Associate Director of the Zell Center for Risk Management

James Gerard Conley - Clinical Professor of Technology

Benjamin F. Jones - Associate Professor of Management & Strategy; Faculty Director, Kellogg Innovation and Entrepreneurship Initiative (KIEI)

Harry M. Kraemer - Clinical Professor of Management & Strategy

Angela Lee - Mechthild Esser Nemmers Professor of Marketing

Eric Leininger - Clinical Associate Professor; Associate Director, Center for Market Leadership

Tanya Menon

Holly Raider - Clinical Professor of Management and Senior Director of Executive Education

Juliet Sorensen - Clinical Assistant Professor of Law, Northwestern School of Law; Clinical Assistant Professor of Management & Strategy

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