Marketing Department at Kellogg

  • Andris Zoltners
    Andris Zoltners
    Professor Emeritus of Marketing Andris Zoltners Photo © Nathan Mandell

As chair of the marketing department I would like to add my personal welcome to visitors of the department's website. Marketing is the driving force that distinguishes one company from another. Regardless of the product market or service arena in which firms compete, the dominant firm is the one that is a great marketing company. Marketing is an exciting, interdisciplinary activity and Kellogg's marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing. Our department is unique in the breadth and diversity of its faculty and its impact on the field.

In this website you will find our mission statement as well as a brief history of the department. Also included are bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

 Eric T. Anderson
Hartmarx Professor of Marketing
Chair of Marketing Department
Director of the Center for Global Marketing Practice 
Eric T. Anderson

Marketing Research featured in Kellogg Insight

Pump Up the Jams and Feel Powerful
The right background music can affect how you construe information and your willingness to take initiative
Based on the research of Dennis Hsu , Li Huang , Loran Nordgren , Derek D. Rucker And Adam D. Galinsky
The right background music can affect how you construe information and your willingness to take initiative: It is hard to go too long without hearing music. Music can wake us in the morning and brighten up our commute. Music greets us at coffee shops, department stores, bars, and gyms. Music teaches us the alphabet and implores us to fall in and out of love. Yet despite the central role that music plays in the lives of so many people around the world, we are still learning about music’s transformative effects on the psyche. In a recent article, a team of researchers investigated one potential effect of music: psychological empowerment. Their research question was simple yet intriguing: Could listening to the right kind of music—even in the background—make us feel more powerful and in control?

Finding the Right Justifiers
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties
Based on the research of James C. Anderson , James A. Narus And Marc Wouters
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties : In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties. The process for non-strategic purchases has to happen as efficiently as possible in order to benefit the company. The key is finding a useful extra to justify the purchase.

How to Achieve Focused Growth
An interview with Sanjay Khosla and Mohan Sawhney about their new book, Fewer, Bigger, Bolder
by Sanjay Khosla And Mohanbir S. Sawhney
An interview with Sanjay Khosla and Mohan Sawhney about their new book, Fewer, Bigger, Bolder: A growing company is a healthy company. New products, new markets, new customers, new acquisitions: These are good things, right? In their new book, Fewer, Bigger, Bolder, Sanjay Khosla, a senior fellow with the Kellogg Markets and Customers Initiative, and Mohan Sawhney, a clinical professor of marketing at the Kellogg School, argue that it’s not just growth but quality growth that matters to a company’s health. Quality growth is sustainable and focused—and requires making painful cuts to some teams while handing blank checks to others.

The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Based on the research of Eric T. Anderson , Song Lin , Duncan I. Simester And Catherine E Tucker
If these “harbingers of failure” love what you do, you are in trouble: Just as positive feedback from lead users signals that a new product will likely succeed, positive feedback from what Eric Anderson calls "harbingers" signals that a new product is likely to fail.

Marketing Department News

  • Big data on the move
    Big data

    Through a series of immersion trips, Kellogg faculty and industry pros trade analytics insights

  • Fewer, Bigger, Bolder
    Fewer, Bigger, Bolder

    In a new book, two Kellogg faculty members advise mindful growth on the path to enlightened profitability

  • Carpenter honored
    Greg Carpenter discusses market-focused culture.

    Kellogg's Gregory Carpenter won the Sheth Foundation/Journal of Marketing Award for 2013

  • True detectives
    Google's Tony Fagan

    Uncovering insights on putting marketing theory into practice

  • Videos: Data analytics for leaders
    Florian Zettelmeyer

    Why those in charge must understand what their data experts are telling them

Upcoming Events

  • Marketing Conference

    Donald P. Jacobs Center

    Jan 24, 2015, 8:30 AM

  • Sports Business Conference

    James L. Allen Center

    Apr 18, 2015, 8:30 AM

  • Retail and Luxury Goods Conference

    James L. Allen Center

    Apr 22, 2015, 8:30 AM