Marketing Department at Kellogg

  • Angela Y. Lee
    Angela Y. Lee
    Mechthild Esser Nemmers Professor of Marketing Angela Y. Lee Photo © Nathan Mandell

As chair of the marketing department I would like to add my personal welcome to visitors of the department's website. Marketing is the driving force that distinguishes one company from another. Regardless of the product market or service arena in which firms compete, the dominant firm is the one that is a great marketing company. Marketing is an exciting, interdisciplinary activity and Kellogg's marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing. Our department is unique in the breadth and diversity of its faculty and its impact on the field.

In this website you will find our mission statement as well as a brief history of the department. Also included are bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

 Eric T. Anderson
Hartmarx Professor of Marketing
Chair of Marketing Department
Director of the Center for Global Marketing Practice 
Eric T. Anderson

Marketing Research featured in Kellogg Insight

Finding the Right Justifiers
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties
Based on the research of James C. Anderson , James A. Narus And Marc Wouters
In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties : In B2B sales, suppliers and purchasers can work together to streamline nonstrategic purchasing for the good of both parties. The process for non-strategic purchases has to happen as efficiently as possible in order to benefit the company. The key is finding a useful extra to justify the purchase.

How to Achieve Focused Growth
An interview with Sanjay Khosla and Mohan Sawhney about their new book, Fewer, Bigger, Bolder
by Sanjay Khosla And Mohanbir S. Sawhney
An interview with Sanjay Khosla and Mohan Sawhney about their new book, Fewer, Bigger, Bolder: A growing company is a healthy company. New products, new markets, new customers, new acquisitions: These are good things, right? In their new book, Fewer, Bigger, Bolder, Sanjay Khosla, a senior fellow with the Kellogg Markets and Customers Initiative, and Mohan Sawhney, a clinical professor of marketing at the Kellogg School, argue that it’s not just growth but quality growth that matters to a company’s health. Quality growth is sustainable and focused—and requires making painful cuts to some teams while handing blank checks to others.

The Customers You Do Not Want
If these “harbingers of failure” love what you do, you are in trouble
Based on the research of Eric T. Anderson , Song Lin , Duncan I. Simester And Catherine E Tucker
If these “harbingers of failure” love what you do, you are in trouble: Just as positive feedback from lead users signals that a new product will likely succeed, positive feedback from what Eric Anderson calls "harbingers" signals that a new product is likely to fail.

When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.
Based on the research of Blake McShane , Eric T. Bradlow And Jonah Berger
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.: Working with ten years of data, Blakeley McShane found that new car purchases made in areas neighboring a given zip code have a much greater effect on the zip code's new car purchases than those made in areas far away. This is surprising, given how large of an investment car purchases represent, as it suggests that seeing leads to buying.

Marketing Department News