Marketing Department at Kellogg

  • Eric Anderson
    Eric Anderson
    Hartmarx Professor of Marketing Eric Anderson
    Director of the Center for Global Marketing Practice

Welcome to the marketing department website!

For decades, Kellogg has been the recognized leader in marketing. We believe that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders. And our graduates lead organizations that create new markets and deliver superior customer experiences that produce sustainable growth.

On our website you will find a brief history of the department, faculty publications, personal webpage of the faculty, descriptions of courses offered, and information on the Ph.D. program, as well as  executive programs offered by the department.

Florian Zettelmeyer 
Professor of Marketing; Faculty Director, Program on Data Analytics @ Kellogg, KMCI;  Nancy L. Ertle Professor of Marketing; Chair of Marketing Department
    Florian Zettelmeyer

Upcoming Events

  • Peter Rossi

    Marketing Department

    Apr 25, 2018, 11:00 AM

  • Sinan Aral

    Marketing Department

    May 01, 2018, 12:00 PM

  • Ryan Hamilton

    Marketing Department

    May 09, 2018, 11:00 AM

  • The Moral Psychology Conference

    Marketing Department

    May 18, 2018, 9:00 AM

  • Kristina Durante

    Marketing Department

    May 23, 2018, 11:00 AM