Marketing Department at Kellogg

  • Derek Rucker
    Derek Rucker
    Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing Derek Rucker
    Director of the Center for Global Marketing Practices. 
    Photo © Nathan Mandell

As chair of the marketing department I would like to add my personal welcome to visitors of the department's website.

For decades, Kellogg has been the recognized leader in marketing. Why? Because to us, marketing is more than a function or discipline. It’s a mindset: a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We apply an innovative, multi-discipline, research-based approach to developing and testing new theories and educating the next generation of leaders. The result? Our graduates lead organizations that create new markets and deliver superior customer experiences that produce sustainable growth.

On our website you will find a brief history of the department, bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

 Eric T. Anderson
Hartmarx Professor of Marketing
Chair of Marketing Department
Director of the Center for Global Marketing Practice 
Eric T. Anderson

Upcoming Events

  • KAMP

    Apr 24, 2015, 12:20 PM

  • Rebecca Hamilton

    Marketing Seminar

    Apr 29, 2015, 11:00 AM

  • Chris Nosko

    Marketing Seminar

    May 01, 2015, 12:00 AM

  • KAMP

    May 08, 2015, 12:20 PM

  • KAMP

    May 15, 2015, 12:20 PM