Marketing Department at Kellogg

  • Brett Gordon
    Brett Gordon
    Associate Professor of Marketing Brett Gordon
    Photo © Gregory Rothstein 1871/CloudSpotter

Welcome to the marketing department website!

For decades, Kellogg has been the recognized leader in marketing. We believe that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders. And our graduates lead organizations that create new markets and deliver superior customer experiences that produce sustainable growth.

On our website you will find a brief history of the department, faculty publications, personal webpage of the faculty, descriptions of courses offered, and information on the Ph.D. program, as well as  executive programs offered by the department.

Florian Zettelmeyer 
Professor of Marketing; Faculty Director, Program on Data Analytics @ Kellogg, KMCI;  Nancy L. Ertle Professor of Marketing; Chair of Marketing Department
    Florian Zettelmeyer

Upcoming Events

  • Liu Liu

    "Visual Listening In: Extracting Brand Image Prograyed on Social Media"

    Nov 01, 2017, 11:00 AM

  • Caio Waisman

    "Selling Mechanisms for Perishable Goods: An Empirical Analysis of an Online Resale Market for Event Tickets"

    Nov 02, 2017, 11:00 AM