Welcome to the marketing department website!
For decades, Kellogg has been the recognized leader in marketing. We believe that marketing is more than a function or a discipline. Marketing is a mindset. It is a way of looking at the world that is customer-focused, insight-driven and ever-evolving. We apply an innovative, multi-disciplinary, research-based approach to developing and testing new theories and educating the next generation of leaders. And our graduates lead organizations that create new markets and deliver superior customer experiences that produce sustainable growth.
On our website you will find a brief history of the department, faculty publications, personal webpage of the faculty, descriptions of courses offered, and information on the Ph.D. program, as well as executive programs offered by the department.
See more Kellogg Insight articles by Marketing professors
Consumer decision-making is dramatically more circuitous than it once was. As part of the Marketing at the Leading Edge series, Kevin McTigue discussed how to make inroads amid the seeming chaos
3 takeaways from Marketing at the Leading Edge, the first dialogue in a series hosted by the Kellogg Marketing Department and Kellogg Marketing Club.
More Kellogg News
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