Marketing Department at Kellogg

  • Greg Carpenter
    Greg Carpenter
    Professor Greg Carpenter, director of the Center for Market Leadership and co-organizer of the Marketing Leadership Summit. 
    Photo © Nathan Mandell

As chair of the marketing department I would like to add my personal welcome to visitors of the department's website. Marketing is the driving force that distinguishes one company from another. Regardless of the product market or service arena in which firms compete, the dominant firm is the one that is a great marketing company. Marketing is an exciting, interdisciplinary activity and Kellogg's marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing. Our department is unique in the breadth and diversity of its faculty and its impact on the field.

In this website you will find our mission statement as well as a brief history of the department. Also included are bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

 Eric T. Anderson
Hartmarx Professor of Marketing
Chair of Marketing Department
Director of the Center for Global Marketing Practice 
Eric T. Anderson

Marketing Research featured in Kellogg Insight

When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.
Based on the research of Blake McShane , Eric T. Bradlow And Jonah Berger
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.: Working with ten years of data, Blakeley McShane found that new car purchases made in areas neighboring a given zip code have a much greater effect on the zip code's new car purchases than those made in areas far away. This is surprising, given how large of an investment car purchases represent, as it suggests that seeing leads to buying.

To Beat Debt, Consider Starting Small
Paying down smaller balances first may motivate you to become debt free
Based on the research of David Gal And Blake McShane
Paying down smaller balances first may motivate you to become debt free: With many different creditors entitled to a chunk of your income, a big question is often which debt to pay down first. Theoretically, it makes sense to pay off debt with the highest interest rates first. But new research suggests benefits to a different order: starting small.

Pain and Pleasure in Persuasion
When framing messages, don’t forget that emotions rule
Based on the research of Miguel Brendl And Prashant Malaviya
When framing messages, don’t forget that emotions rule: New research finds that the hedonic motives of pain and pleasure cross with the regulatory focus motives of prevention and promotion to create four mindsets: loss focused, gain focused, non–loss focused, and non–gain focused. Results suggest that sometimes a message constructed to mismatch a mindset can be more persuasive than one that is a better match.

The Second-Mover Advantage
A primer on how late-entering companies can compete with pioneers
Based on the research of Venkatesh Shankar And Gregory Carpenter
A primer on how late-entering companies can compete with pioneers : Pioneering a product category gives a firm a head start on the competition. But it does not guarantee winning in the long run. Greg Carpenter explains when and why late-moving companies can be more successful than pioneers, and how both pioneers and late movers create enduring competitive advantages.

Marketing Department News

  • Yogurt wars
    Chobani Chief Marketing and Brand Officer Peter McGuinness

    Chobani's Peter McGuinness shared insights and a Super Bowl sneak peek at the Kellogg Marketing Conference

  • Trading knowledge
    IMB logo

    IBM's Robyn Zeeman '89 discusses Kellogg and Big Blue's big data collaboration

  • Five ways to serve shoppers
    Glen Senk

    Front Row Partners CEO Glen Senk’s top tips from Bloomingdale’s, Urban Outfitters and 33 years of retail

Marketing in the Media

Upcoming Events

  • Marketing Department Speaker Series

    Apr 23, 2014, 11:00 AM

  • (CANCELLED)Marketing Department Speaker Series

    Apr 30, 2014, 11:00 AM

  • Marketing Department Speaker Series

    May 07, 2014, 11:00 AM

  • Marketing Department Speaker Series

    May 21, 2014, 11:00 AM

  • Marketing Department Speaker Series

    Jun 04, 2014, 11:00 AM