Kellogg’s Marketing Department is regarded as one of the premiere marketing programs in the world and is renowned for its groundbreaking research and thought leadership. Doctoral students are expected to continue this tradition of scholarship. The program is designed to develop the theoretical knowledge and methodological rigor necessary for students to become successful, productive, and impactful researchers.
A hallmark of the Kellogg Marketing PhD Program is the breadth and depth of training. Students study a variety of disciplines before committing to a specific research specialty, usually either consumer behavior or quantitative modeling. Students interested in consumer behavior receive training anchored in social psychology and decision making, whereas quantitative modeling students focus on empirical and analytical techniques from economics, statistics, and operations. The marketing faculty expects students to actively engage in research projects throughout their graduate program. Moreover, the program is sufficiently flexible to allow each student’s training to be tailored to his or her background and goals. A unifying goal of the program is to provide students with the necessary foundation and tools to become thought leaders in their areas of expertise.