Description

The marketing major provides students with the consumer behavior and marketing analytics tools needed to develop a clear depiction and rich understanding of the customer purchase journey. It also provides the marketing strategy frameworks that enable firms to apply these consumer insights when creating and responding to disruptions in the market place. Students who complete the marketing major understand how to deliver superior customer experiences that foster competitive advantage and drive sustainable growth.

Major requirements are determined by the quarter you began your Kellogg MBA program. Any new courses and adjustments to the major displayed in the most recent academic year can be applied to previously matriculated students.

Please click on the relevant time period below to confirm your specific requirements:

Summer 2017 - Spring 2018

A student must earn at least FOUR credits (in any combination of half-and full-credit courses) from the courses listed below to complete the major. Only one Lab credit can count toward the major.

At least ONE course credit from the following list:

MKTG-450-0 Marketing Research and Analytics
MKTG-462-0 Retail Analytics
MKTG-482-0 Customer Analytics (formerly designated MKTG-953)
MKTG-955-0 Digital Marketing Analytics

At least ONE course credit from the following list:

MKTG-451-0 Marketing Channel Strategies
MKTG-453-0 Business Marketing
MKTG-454-0 Advertising Strategy
MKTG-465-0 Launching New Products and Services
MKTG-466-0 Marketing Strategy
MKTG-473-0 Strategic Brand Management (formerly designated MKTG-925)
MKTG-959-0 Behavioral Marketing Science

TWO additional course credits from the courses listed above OR from the following list:

MKTG-468-0 Technology Marketing
MKTG-918-5 Consumers, Culture, and Leadership
MKTG-478-0 C Suite and Boardroom Dynamics (formerly designated MKTG-940)
MKTG-948-5 Customer Loyalty
MKTG-949-5 Ethnographic Customer Insights
MKTG-950-0 Marketing Consulting Laboratory: Generating Profitable Growth
MKTG-956-0 Digital Marketing Strategy
MKTG-957-0 eCommerce and Digital Marketing
MKTG-961-5 Entrepreneurial Tools for Digital Marketing (formerly designated MKTG-961-A)
HEMA-470-0 Biomedical Marketing (formerly designated HEMA-914-0)

Last edited July 23, 2017. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu

Summer 2016 - Spring 2017

A student must earn at least FOUR credits (in any combination of half-and full-credit courses) from the courses listed below to complete the major. Only one Lab credit can count toward the major.

At least ONE course credit from the following list:

MKTG-450-0 Marketing Research and Analytics
MKTG-462-0 Retail Analytics
MKTG-953-0 Customer Analytics

At least ONE course credit from the following list:

MKTG-451-0 Marketing Channel Strategies
MKTG-453-0 Business Marketing
MKTG-454-0 Advertising Strategy
MKTG-458-0 Consumer Insight for Brand Strategy
MKTG-465-0 Launching New Products and Services
MKTG-466-0 Marketing Strategy
MKTG-925-0 Strategic Brand Management

TWO additional course credits from the courses listed above OR from the following list:

MKTG-455-0 Media and Integrated Marketing (formerly designated MEDM-431)
MKTG-468-0 Technology Marketing
MKTG-940-0 C Suite and Boardroom Dynamics
MKTG-955-0 Digital Marketing Analytics
MKTG-957-0 eCommerce and Digital Marketing
MKTG-961-5 Entrepreneurial Tools for Digital Marketing
MKTG-962-5 Entrepreneurial Selling: Business to Business
HEMA-470-0 Biomedical Marketing (formerly designated HEMA-914-0)

Last edited December 2016. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu

Summer 2015 - Spring 2016

A student must earn at least FOUR credits (in any combination of half-and full-credit courses) from the courses listed below to complete the major. Only one Lab credit can count toward the major.

At least ONE course credit from the following list:

MKTG-450-0 Marketing Research and Analytics
MKTG-462-0 Retail Analytics
MKTG-953-0 Customer Analytics

At least ONE course credit from the following list:

MKTG-451-0 Marketing Channel Strategies
MKTG-453-0 Business Marketing
MKTG-454-0 Advertising Strategy
MKTG-458-0 Consumer Insight for Brand Strategy
MKTG-465-0 Launching New Products and Services
MKTG-466-0 Marketing Strategy
MKTG-925-0 Strategic Brand Management

TWO additional course credits from the courses listed above OR from the following list:

MKTG-455-0 Media and Integrated Marketing (formerly designated MEDM-431)
MKTG-468-0 Technology Marketing
MKTG-940-0 C Suite and Boardroom Dynamics
MKTG-955-0 Digital Marketing Analytics
MKTG-957-0 eCommerce and Digital Marketing
MKTG-961-5 Entrepreneurial Tools for Digital Marketing
MKTG-962-5 Entrepreneurial Selling: Business to Business
HEMA-470-0 Biomedical Marketing (formerly designated HEMA-914-0)

Last edited December 2016. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu