Marketing Department at Kellogg

  • Kent Grayson
    Kent Grayson
    Professor Kent Grayson teaches marketing management and brand management to MBA and executive audiences.
    Photo © Nathan Mandell

As chair of the marketing department I would like to add my personal welcome to visitors of the department's website. Marketing is the driving force that distinguishes one company from another. Regardless of the product market or service arena in which firms compete, the dominant firm is the one that is a great marketing company. Marketing is an exciting, interdisciplinary activity and Kellogg's marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing. Our department is unique in the breadth and diversity of its faculty and its impact on the field.

In this website you will find our mission statement as well as a brief history of the department. Also included are bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

 Kraft Foods Chair in Marketing and Chair of Marketing Department, Brian Sternthal
Kraft Foods Chair in Marketing and Chair of the Marketing Department, 
Brian Sternthal 
Photo © Evanston Photographic

Marketing Research featured in Kellogg Insight

When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.
Based on the research of Blake McShane , Eric T. Bradlow And Jonah Berger
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.: Working with ten years of data, Blakeley McShane found that new car purchases made in areas neighboring a given zip code have a much greater effect on the zip code's new car purchases than those made in areas far away. This is surprising, given how large of an investment car purchases represent, as it suggests that seeing leads to buying.

Maximizing Happy
What happens when we put effort toward intangible goals like happiness?
Based on the research of Kelly Goldsmith , David Gal , Raj Raghunathan And Lauren Cheatham
What happens when we put effort toward intangible goals like happiness?: Intuition—and even some previous research—suggests that focusing on happiness is counterproductive. But new evidence suggests that asking yourself the daily question “Did I do my best to be happy today?” can actually spur you to make the life changes that lead to happiness.

The Importance of Appearing Savvy
Women especially benefit from knowing market rates for car repairs
Based on the research of Meghan Busse , Ayelet Israeli And Florian Zettelmeyer
Women especially benefit from knowing market rates for car repairs: Does appearing knowledgeable about market prices for car-repair services lower the rate you are quoted? New research suggests yes—for women. Men, on the other hand, are already assumed to have this knowledge.

Would You Like Your Bonus in Cash or Cake?
Less countable rewards can be more satisfying
Based on the research of Jingjing Ma And Neal J. Roese
Less countable rewards can be more satisfying: Presenting rewards in quantifiable terms can lead to increased dissatisfaction when those rewards are unequally distributed, because numbers are easy to compare. “Uncountable” rewards are less easily compared, which makes recipients focus more on the positive aspects of what they receive.

See more Kellogg Insight articles by Marketing professors

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