Marketing Department at Kellogg

  • Greg Carpenter
    Greg Carpenter
    Professor Greg Carpenter, director of the Center for Market Leadership and co-organizer of the Marketing Leadership Summit. 
    Photo © Nathan Mandell

As chair of the marketing department I would like to add my personal welcome to visitors of the department's website. Marketing is the driving force that distinguishes one company from another. Regardless of the product market or service arena in which firms compete, the dominant firm is the one that is a great marketing company. Marketing is an exciting, interdisciplinary activity and Kellogg's marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing. Our department is unique in the breadth and diversity of its faculty and its impact on the field.

In this website you will find our mission statement as well as a brief history of the department. Also included are bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

 Kraft Foods Chair in Marketing and Chair of Marketing Department, Brian Sternthal
Kraft Foods Chair in Marketing and Chair of the Marketing Department, 
Brian Sternthal 
Photo © Evanston Photographic

Marketing Research featured in Kellogg Insight

When Seeing Leads to Buying
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.
Based on the research of Blake McShane , Eric T. Bradlow And Jonah Berger
Recent research indicates that seeing a new vehicle on the road can help sway some drivers to buy.: Working with ten years of data, Blakeley McShane found that new car purchases made in areas neighboring a given zip code have a much greater effect on the zip code's new car purchases than those made in areas far away. This is surprising, given how large of an investment car purchases represent, as it suggests that seeing leads to buying.

To Defend or Not to Defend?
What to do when a competitor enters your industry
Based on the research of Timothy Calkins
What to do when a competitor enters your industry: When new competitors or products enter a market segment, executives of established firms must decide whether to mount a strong defense. Here is a guide for how to think about the decision.

That Brand Sells What?
How to take a successful brand into uncharted territory
Based on the research of Tom Meyvis , Kelly Goldsmith And Ravi Dhar
How to take a successful brand into uncharted territory: Traditional thinking has it that a brand can only extend into related product categories. But Kelly Goldsmith finds that, under certain conditions, perceptions of quality can trump brand “fit” in shaping customers’ preferences.

Principles of Pricing
Counterintuitive ideas on pricing in a competitive environment
Based on the research of Rakesh Vohra And Lakshman Krishnamurthi
Counterintuitive ideas on pricing in a competitive environment: When it comes to pricing goods and services, the obvious approaches aren’t always the correct ones. A chapter by Rakesh Vohra and Lakshman Krishnamurthi outlines counterintuitive ideas about pricing based on economic principles.

See more Kellogg Insight articles by Marketing professors

Marketing Department News

More Kellogg News

Upcoming Events

  • Dina Mayzlin

    Marketing Department Speaker Series

    May 22, 2013, 11:00 AM

  • Lauren Rivera

    KAMP 8

    May 24, 2013, 12:20 PM

  • Tom Steenburgh

    Marketing Department Speaker Series

    May 29, 2013, 11:00 AM

  • Derek Rucker

    KAMP 9

    May 31, 2013, 12:20 PM

More events