Marketing Department at Kellogg

  • Greg Carpenter
    Greg Carpenter
    Professor Greg Carpenter, director of the Center for Market Leadership and co-organizer of the Marketing Leadership Summit. 
    Photo © Nathan Mandell

As chair of the marketing department I would like to add my personal welcome to visitors of the department's website. Marketing is the driving force that distinguishes one company from another. Regardless of the product market or service arena in which firms compete, the dominant firm is the one that is a great marketing company. Marketing is an exciting, interdisciplinary activity and Kellogg's marketing department is eminently qualified to inform and educate students and practitioners with the leading edge principles of marketing. Our department is unique in the breadth and diversity of its faculty and its impact on the field.

In this website you will find our mission statement as well as a brief history of the department. Also included are bios of the department faculty, descriptions of courses taught in the Master of Business Administration (MBA) program, requirements for completing a major in Marketing, information concerning the Ph.D. program, and executive programs offered by the department.

 Kraft Foods Chair in Marketing and Chair of Marketing Department, Brian Sternthal
Kraft Foods Chair in Marketing and Chair of the Marketing Department, 
Brian Sternthal 
Photo © Evanston Photographic

Marketing Research featured in Kellogg Insight

The Biggest Regret of All
Life begets regrets, but one looms larger than the others
Based on the research of Mike Morrison And Neal J. Roese
Life begets regrets, but one looms larger than the others: Regret features heavily when people reflect on their lives, but there is one thing we regret more than anything else. In previous studies, education was at the top, but those only surveyed a limited sample of the population. Neal Roese asked a representative sample of Americans what they most regretted. Read on to find out what it is.

A Dieting Conundrum
Why dieters underestimate calorie counts of meals
Based on the research of Alexander Chernev
Why dieters underestimate calorie counts of meals: Why is it that people serious about dieting always seem to have difficulty losing weight? Research by Alexander Chernev suggests the answer may be in the way we estimate the calories of meals with healthful sides.

Be Good, Get Mad
Exerting self-control makes people more inclined to anger
Based on the research of David Gal And Wendy Liu
Exerting self-control makes people more inclined to anger: Self-control is typically considered a virtue, but the admirable trait may have a dark side, too. David Gal investigated people’s emotions after acts of self-restraint, and the results were vexing.

Understanding the Emotion of Loss
The mental processes behind loss aversion
Based on the research of Martijn C. Willemsen , Ulf Böckenholt And Eric J. Johnson
The mental processes behind loss aversion: It is no secret that people are loss-averse—we all make myriad choices based on that feeling. Yet little is understood about it. Fortunately, research by Ulf Böckenholt sheds some light on why people hate to lose more than they love to gain.

See more Kellogg Insight articles by Marketing professors

Marketing Department News

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Upcoming Events

  • Matthew Salganik

    Marketing Department Speaker Series

    Feb 22, 2012, 11:00 AM

  • Wendi Gardner

    KAMP 8

    Feb 24, 2012, 12:20 PM

  • Theodore Noseworthy

    Marketing Department Speaker Series

    Feb 29, 2012, 11:00 AM

  • Gal Zauberman

    KAMP 9

    Mar 02, 2012, 12:20 PM

  • Tory Higgins

    Marketing Department Speaker Series

    Mar 07, 2012, 11:00 AM

More events