October 1 – 2, 2014, Allen Center, Northwestern University, Evanston, IL

2014 Kellogg Marketing Leadership Summit

Gregory Carpenter
James Farley/Booz Allen Hamilton Professor of Marketing Strategy
Director, Center for Market Leadership
Faculty Director, Kellogg Markets and Customers Initiative
Kellogg School of Management

After serving on the faculties of the University of California, Los Angeles, Columbia University, and the Yale School of Management, Gregory S. Carpenter joined the faculty of the Kellogg School in 1990. He was named James Farley/Booz Allen Hamilton Professor of Marketing Strategy in 1999, founded the Center for Market Leadership in 2004, and was elected chair of the marketing department in 2006. Professor Carpenter’s research on competitive marketing strategy has appeared in leading academic journals in addition to being featured by Harvard Business Review, Financial Times (London), and National Public Radio. The American Marketing Association has recognized his contributions to marketing with the William F. O’Dell Award, the Paul E. Green Award, the Donald R. Lehmann Award, the Marketing Science Institute/H. Paul Root Award, and his research has been cited in cases before the United States Supreme Court.

At the Kellogg School, he teaches marketing strategy in the MBA, doctoral, and executive programs. He received Kellogg’s Sidney J. Levy Teaching Award and the Kellogg Managers’ Program voted him Outstanding Professor of the Year. He is one of a handful of Kellogg faculty to be recognized by BusinessWeek as an outstanding faculty in its Guide to the Best Business Schools.

In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and he served as member of the board of advisors of Terlato Wine Group. He has advised many organizations on marketing strategy, including Advanced Micro Devices, Bacardi, Cadbury-Schweppes, Carnival Corporation, Coca-Cola, Cunard Lines, Diageo, Dow Chemical, Federal Reserve Bank, General Electric, Harley-Davidson, International Paper, Microsoft, Motorola, Procter & Gamble, Sara Lee, Unilever, and Visa.

Professor Carpenter received his B.A. from Ohio Wesleyan University, and M.B.A., M.Phil. and Ph.D. degrees from Columbia University.

Rory Finlay
Head, Global Consumer Products Practice
Egon Zehnder

Rory Finlay is based in the Chicago office of Egon Zehnder and leads the Firm’s Consumer Products Practice Group globally and is a member of the Chief Marketing Officer Practice Group. Finlay has more than 25 years of experience in marketing wellknown and iconic consumer brands around the world.

Prior to joining Egon Zehnder, Finlay was Senior Vice President and Global Chief Marketing Officer at Beam Global Spirits & Wine Inc., where he led the company’s marketing function globally. He previously spent 18 years with the Wm. Wrigley Jr. Company, where he held various global positions, including two years based in Munich, Germany, leading Wrigley’s European marketing operations across 30+ countries and as Vice-President & General Manager of Wrigley’s Confectionary Brands. Finlay started his marketing career in the textile industry at Celanese Corporation in New York.

Finlay was recognized by Advertising Age as a Top 50 Marketer of the Year for his attention-getting work on Jim Beam. He has also won several prominent marketing and advertising awards, including Cannes Lions for Orbit chewing gum, Canadian Club whiskey and Altoids Sours.

Finlay is a Scot and native of Great Britain.

Betsy D. Holden
Senior Advisor
McKinsey & Company
Former CEO
Kraft Foods North America

Betsy D. Holden is a Senior Advisor to McKinsey & Company, working with clients across industries on strategy, marketing, innovation and board effectiveness initiatives. Holden was formerly Co-CEO of Kraft Foods and CEO of Kraft Foods North America. At the time, Kraft Foods was the largest food company in North America and the second largest in the world.

She has more than 30 years of experience in consumer goods with expertise in general management, strategy, marketing and innovation. In addition to her CEO role at Kraft, Holden also held the positions of President, Global Marketing and Category Development; Executive Vice President with responsibility for Operations, IT, Procurement, R&D, and Consumer Insights and Communications; President of the Kraft Cheese Division; President of the Pizza Division; plus multiple line brand management assignments. She has a record of success in leading brand building, organic growth, acquisitions, global expansion, turnarounds, talent management, restructurings, and cost management.

Holden graduated Summa Cum Laude and Phi Beta Kappa with a B.A. in Education from Duke University and received an M.A. in Teaching from Northwestern University. Holden received a Masters of Management in Marketing and Finance from Northwestern’s J. L. Kellogg School of Management, where she was named Valedictorian.

Holden serves on the boards of Diageo PLC, Western Union, Catamaran Corp., the North American Advisory board of Schneider Electric, Duke University’s Board of Trustees, and the Kellogg School of Management Executive Committee and Global Advisory Board. Holden also is a Senior Fellow of the Kellogg Innovation Network, President of the Board of the Off the Street Club, and serves on the boards of the Chicago High School for the Arts, Museum of Science and Industry and Ravinia. She is a member of the Economic Club of Chicago, the Commercial Club of Chicago and the Chicago Network.

Eric Leininger
Clinical Associate Professor
Associate Director, Center for Market Leadership
Associate Director, Markets and Customers Initiative
Kellogg School of Management

Eric Leininger joined the Kellogg School faculty full time in September, 2010, coming from McDonald’s Corporation, where he was corporate senior vice president since 2004. He has been an affiliated faculty member since 1997.

With Professor Gregory Carpenter, Leininger leads The Kellogg Chief Marketing Officer Program. This by invitation-only program was the first university-based development experience for newly appointed and rising Chief Marketing Officers. The program has attracted attendees from leading organizations, including Cisco, FedEx, General Motors, Hyatt, IBM, John Deere, Kimberly-Clark, Mattel, SAP and The Cleveland Clinic. Eric and Professor Carpenter also lead Kellogg’s annual Marketing Leadership Summit in partnership with McKinsey and Egon Zehnder.

His MBA teaching has included Global Marketing, Marketing of New Products and Services, and Global Initiatives in Management-China. Leininger is a regular contributor to Kellogg’s executive programs, such as “Kellogg on Branding.” He also leads custom executive education programs for a diverse group of companies, including Abbott Labs, AbbVie and U.S. Cellular.

Leininger was a member of McDonald’s Senior Leadership Team, which comprised of business unit leaders and the global, C-suite functional leaders. His primary responsibility was consumer and business insights; additionally, he was the executive sponsor for McDonald’s marketing training.

Jim Skinner, McDonald’s CEO from 2004 to 2012, said, “connecting with our customers is the essence of what we do at McDonald’s, and Eric’s leadership and innovative work were invaluable in making that happen.”

Leininger joined McDonald’s from Kraft Foods, where he held a variety of marketing services and information positions for 11 years, including senior vice-president of marketing services. Prior to Kraft, Leininger held leadership positions at ACNielsen and Quaker Oats.

Leading companies draw on Leininger’s expertise in building leading-edge consumer insights and marketing capabilities. Recent consulting assignments include AbbVie, Kimberly-Clark, Mattel, Merck Consumer Care, Ulta, and U.S.Cellular.

Leininger received his MBA from the University of Michigan, where he was elected to Beta Gamma Sigma. He also holds a master’s degree from the University of Virginia and a bachelor’s degree from the University of Pennsylvania, cum laude.

Eric and Claire Leininger are the proud parents of two adult daughters.

Dick Patton
Head, U.S. Consumer Practice & Global Chief Marketing Officer Practice
Egon Zehnder

Dick Patton co-leads Egon Zehnder’s Global Marketing Practice Group. Mr. Patton partners with clients in board consulting, talent assessment and the recruitment of senior level executives in a spectrum of industries, including technology, digital media, consumer goods, services, consumer financial services, hospitality and retail.

Prior to joining Egon Zehnder, Patton was Senior Vice President of Marketing and Business Development with Affinnova, an MIT-affiliated technology company that provides innovation and new products consulting to large consumer companies.

Previously, Patton was a general manager and marketer with The Coca-Cola Company where he led a beverage business in North and South America with P&L responsibility, and managed several well known brands: Coca-Cola, Sprite, Nestea, Fresca and Tab. While with Coca-Cola, he launched five new products and won a variety of awards for his marketing initiatives. His work has been featured in BusinessWeek, The Wall Street Journal, The New York Times and (PBS) Frontline. He began his career in sales, merchandising and marketing with Frito-Lay, Inc. Patton is a Director on the Board of Generations Incorporated.

Jamie Rosman
Executive Director, Markets and Customers Initiative
Kellogg School of Management

Jamie Rosman is a seasoned marketing expert with more than two decades of experience shaping global brands and developing strategies that lead to organizational growth and renewal.

As executive director of the Markets and Customers Initiative at the Kellogg School of Management at Northwestern University, Jamie leads the development of this pillar of Kellogg’s educational and research strategy. Focused on creating markets through greater customer insight, this initiative equips students and business leaders with the tools to understand people, insights and data to excel in today’s economy. In this role she partners with faculty to advance Kellogg’s positioning as a thought leader, and has played a key role in shaping the school’s new program on data analytics, launching cutting-edge faculty research, and creating opportunities for collaboration with business leaders across sectors and geographies.

Jamie’s previous experience as Kellogg’s Chief Marketing Officer and Executive Director of Communications at the University of Chicago’s Graduate School of Public Policy uniquely prepared her for her current role. Prior, she spent over a decade at Leo Burnett Company in the strategy and planning group working on fortune 500 brands including Nintendo, Hallmark and Kellogg Cereal.

Jamie holds a master’s degree from the University of Chicago and a bachelor’s degree from Oberlin College.

David Edelman
Partner & Co-Leader, Digital Marketing Practice
McKinsey & Co.

For more than 20 years, David Edelman has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders in their markets and industries. As coleader of McKinsey & Co.’s Digital Marketing Strategy group, Edelman has helped chief marketing officers and other executives across industries understand the implications of the evolving digital environment and implement the deep changes needed to enable digital strategies.

His recent experience includes: transforming marketing strategy and operations to exploit new digital capabilities for multiple clients, developing new digitally based lines of business in financial services, realigning go-to-market channel approach for business-to-business service providers, and designing the organization for a balanced local/global digital marketing process in consumer products.

Edelman was previously at Digitas, where he helped clients craft their digital marketing strategies and worked alongside the agency’s creative and technology teams on implementation. He also oversaw all of the agency’s media and customer analytics services, helping them add cross-channel and advanced targeting capabilities. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing its “Segment of One Marketing” strategy service line; he also was a leader in developing its e-commerce practice.

A frequent contributor to leading publications as well as a Top 5 LinkedIn Influencer, Edelman has also spoken or participated in panels at many top CMO and industry gatherings. He is also on the advisory board of the Yellowbrick Foundation.

Uwe Ellinghaus
Chief Marketing Officer
Global Cadillac

Uwe Ellinghaus leads all brand strategy and marketing for Cadillac worldwide as chief marketing officer, Global Cadillac. Ellinghaus joined Cadillac on Jan. 1, 2014, to further the brand’s expansion and development.

Ellinghaus has many years of leadership positions with strong luxury brands, including a lengthy background in the luxury automotive space. He joined Cadillac from Montblanc International, where he served as executive vice president of marketing and sales from late 2012 to 2013.

Ellinghaus had a number of marketing and leadership roles with BMW Group from 1998 to 2012. He began his career there in BMW’s central marketing department in Munich, Germany. He was appointed general manager of market and trend research in 2001, with responsibility for BMW, MINI and Rolls-Royce. In 2004, he was appointed marketing director, BMW UK (Ltd.), handling the brand’s third-largest market.

In 2008, Ellinghaus was promoted to vice president, brand communication, responsible for brand marketing and sponsorships, including sports marketing and motorsports. In early 2010, he was promoted to the highest-ranking marketing position within BMW globally, responsible for brand strategy and marketing operations. In this capacity, Ellinghaus received several honors, including the Brand Manager of the Year award in 2012 from the German national newspaper FAZ and the German Design Council. He left BMW Group in October 2012 for the chief marketing position at Montblanc in Hamburg, Germany.

Davide Grasso
Chief Marketing Officer
Nike, Inc.

Davide Grasso is Nike’s chief marketing officer and is responsible for all of the company’s marketing across all categories and regions.

He has an extensive background in product, fashion and high-end apparel. He is one of the industry’s leading brand marketers and has been a key contributor to Nike’s style and performance direction over the years. Over the past two decades, Grasso has held a number of key marketing leadership positions within Nike. Blending his passion for sport and style with his brand and business acumen, Grasso has led many of Nike’s most innovative and cutting-edge campaigns, including Nike’s introduction of LeBron James, Beijing 2008 and London 2012, as well as 2010 and 2014 global football initiatives. He also led the launch of Nike Free and played key roles in Nike’s Presto and Alpha campaigns.

Grasso’s past roles have included director of marketing for Italy, regional director of apparel marketing for Europe, director of brand marketing for the U.S., vice president of brand and category management for Asia Pacific, vice president of global football marketing, and vice president of global brand marketing.

Grasso has worked in all of Nike’s global regions and sports categories. He is a native of Turin, Italy, and has an MBA from SDA Bocconi in Milan, Italy, and a business degree from the University of Turin.

A naturalized American citizen, Grasso resides in Portland, Oregon, with his wife, also a native of Italy, and their three children.

Robert V. Kozinets
Professor of Marketing
Chair of Marketing Department
Schulich School of Business, York University

Dr. Robert V. Kozinets is a globally recognized expert on social media, marketing research and branding. His research also has focused on innovation, consumer activism and retailing. His opinions and work have been featured in global media ranging from The New York Times to CBS News and Canada’s National Post.

His research examines the interface of technology, brands, and consumer culture. He has extensive market research, consulting and speaking experience, working with companies such as L’Oreal, Sony, Campbell Soup, American Express, Nissan, eBay and Merck. As the creator of netnography, a branch of ethnography that uses online marketing research techniques to analyze individuals’ behavior on the Internet, Kozinets partners selectively with highly skilled researchers worldwide in that field.

An anthropologist by training, Kozinets is professor of marketing at the Schulich School of Business at York University in Toronto; there, he is also chair of the Marketing Department. Previously, he has served full-time on the faculties of Northwestern University’s Kellogg School of Management and the University of Wisconsin-Madison’s Wisconsin School of Business.

Kozinets is a pioneering theorist who has explored social media marketing from its inception. His articles have been published in journals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Contemporary Ethnography and the Journal of Retailing. He has written ethnographies of Star Trek and Star Wars fans, Burning Man participants, consumer activists, coffee connoisseurs, technophiles, green consumers, ESPN Zone and American Girl brand shoppers, social networking site users, bloggers and many other important consumer groups and social-cultural marketing phenomena. He currently serves as associate editor of the Journal of Marketing, and is on the policy board of the Journal of Consumer Research.

His books include “Consumer Tribes” (2007; co-edited with Bernard Cova and Avi Shankar), “Netnography: Doing Ethnographic Research Online ” (2010) and “Qualitative Consumer and Marketing Research Methods” (2012; with Russ Belk and Eileen Fischer).

In 2007, Kozinets started the blog Brandthroposophy as an experiment in mass communicating research results and research-driven ideas with a wider global public. Brandthroposophy draws a loyal global audience of professional researchers, marketers, students, and others interested in cutting-edge ideas about social media, marketing, and consumer culture thought.

Meredith Kopit Levien
Executive Vice President, Advertising
The New York Times

Meredith Kopit Levien was named executive vice president of advertising for The New York Times in July 2013. Kopit Levien is responsible for the generation of all advertising revenue from The Times’ multiplatform products and services and for leadership of the global advertising sales team.

Before joining The Times, she was the chief revenue officer at Forbes Media, where she had led the North American and European revenue operations for Forbes.com, the Forbes Magazine Group and Forbes Conferences since 2011.

Kopit Levien began her professional career in 1993 at the Advisory Board Company in Washington, D.C. From 1999 to 2001, she served as an account manager and director of new business for the digital advertising agency and website development firm, I33 Communications. Before joining Forbes in 2010 as vice president and publisher of ForbesLife and ForbesWoman.com, she held various senior and strategic advertising sales positions at The Atlantic Media Co. from 2001 to 2008.

Kopit Levien received a bachelor’s degree from the University of Virginia in 1993.

Antonio Lucio
Global Chief Brand Officer
Visa, Inc.

Antonio Lucio is global chief brand officer for Visa, Inc. In this role, he oversees Visa’s global branding and marketing activities. Before joining Visa as chief marketing officer in December 2007, Lucio was the chief innovation and health and wellness officer for PepsiCo Inc. and, prior to that, was the senior vice president and chief marketing officer at Pepsi Cola International Beverages. In these positions, Lucio was responsible for portfolio transformation and growth through marketing efforts for PepsiCo’s diversified portfolio of beverages.

Lucio has more than 25 years of global marketing and brand management experience earned at some of the world’s most successful consumer packaged-goods companies, including Kraft General Foods, RJR Foods International, and Procter & Gamble.

Lucio earned a bachelor’s degree in history from Louisiana State University in 1981. He was born in Spain, raised in Puerto Rico and educated in the United States. Lucio is fluent in English, Spanish and Portuguese.

Darren Marshall
Executive Vice President
Chief Marketing Officer
Steinway & Sons

Darren Marshall is the executive vice president and chief marketing officer of Steinway & Sons, based in New York City.

A Canadian national, Marshall joined the company in 2014 to build the brand across consumer segments, touch points and geographies.

Previously, Marshall spent 16 years with the Coca-Cola Co. in the United States, China, Thailand, Singapore and Malaysia in a variety of senior management roles, including chief marketing officer for the Asia Pacific region and vice president of global retail development.

Marshall brings a strong strategic focus to the business, as well as the fundamental belief that great results come from great teams that blend creativity with human and commercial understanding. Together, his teams have focused on holistic business innovation — not just building brands, but breakthrough products and customer experiences.

He holds an MBA from the Ivey School of Business, and was previously trained as a musician. He has held marketing roles with Procter & Gamble and YUM Brands.

Darren and his wife, Inge, live in Brooklyn, N.Y.

James Moorhead
Senior Vice President
Chief Marketing Officer
DISH Network

James Moorhead, senior vice president and chief marketing officer at DISH, manages branding, advertising, direct marketing, indirect customer marketing, digital marketing and e-commerce, Hispanic marketing, marketing analytics and operations, market research, and public relations. He is a classically trained marketer now focused on enhancing the DISH brand, with a goal of growing the company’s customer base to make DISH the nation’s leading pay TV provider.

Moorhead worked for Procter & Gamble for more than a decade before joining DISH in 2012. At P&G, he had a successful track record of building health care, beauty and grooming brands, including Prilosec OTC, Vicks, Zest, Old Spice and Gillette.

Throughout his career, he led development and execution of advertising campaigns that won 14 Cannes Lions — including two Cannes Grands Prix — and eight Effies, as well as an Emmy for Best Commercial. In June 2011, he was named to the Advertising Age — Creativity 50 for helping shape and redefine the landscape of marketing. In October 2010, he was honored with Adweek and Brandweek’s Grand Marketer of the Year award for resurrecting the Old Spice brand.

Moorhead is a guest speaker on brand management and digital marketing throughout the nation. He gives back to the community through his commitment to Thinking Beyond Borders, a nonprofit that empowers students through education.

With a bachelor’s degree in economics from Williams College, Moorhead has traveled to more than 44 countries studying developing economies and ancient civilizations. He most enjoys spending time with his wife, Erin, and their two daughters.

Greg Revelle
Senior Vice President
Chief Marketing Officer

Greg Revelle is AutoNation’s senior vice president and chief marketing officer, responsible for marketing and e-commerce. AutoNation is the largest automotive retailer in the United States, with more than 21,000 employees and $17 billion in annual revenue. In the role, Revelle oversaw a major overhaul of the company’s marketing organization and platform, including rebranding AutoNation’s footprint under a single national name, building organizations with expertise in digital marketing and e-commerce, and launching all-new desktop and mobile Web platforms. Revelle also oversaw the development of a consolidated set of companywide brand attributes to build the new brand and achieve consistency across all customer communications.

Previously, Revelle was vice president at Expedia, where he led global online advertising spanning 27 countries. He also held various leadership roles in strategy and mergers and acquisitions, serving as a board member of CruiseShipCenters, Inc.

Revelle graduated with a bachelor’s degree from Princeton University and an MBA from Harvard Business School.

Marcella Shinder
Chief Marketing Officer

Marcy Shinder is chief marketing officer for Nielsen. Her responsibilities focus on driving Nielsen’s worldwide sales and client service effectiveness, brand strategy and identity, positioning, digital and social, industry partnerships, events, and creative services.

Shinder is an 18-year veteran of American Express, where she held a number of senior leadership posts globally, including global head of marketing for business travel and, more recently, general manager for the small business division, where she oversaw the charge card portfolio and brand marketing for six years. Marcy has been recognized internally and externally for her leadership with such honors as B2B Magazine’s Marketer of the Year (2009), B2B’s Top Marketer (2007, 2008 and 2009) and the Advertising Women of New York’s Impact Award (2010). Under her leadership, American Express also received several distinguished awards, including Interactive Agency Board’s Gold MIXX and a Webby, both in 2009; JWT also named the company that year to its list of Top 10 Brand Responses to the Recession that year.

Shinder holds an MBA in marketing and information management from the New York University Stern School of Business and a master’s degree in international relations from Villanova University. She has served on several boards, including the Business Marketing Association and The New Acting Co.

Elaine Sorg
Vice President, U.S. Immunology
AbbVie, Inc.

Elaine Sorg joined AbbVie in 2012 as the vice president of U.S. Immunology. Sorg is responsible for Humira®, AbbVie’s flagship brand, where she leads more than 1,000 employees. Humira has achieved record-breaking performance under Sorg’s leadership, with two consecutive years of sales growth in excess of $1 billion. The product has become the best-selling prescription medicine in the U.S., with 2013 U.S. net sales exceeding $5 billion.

Sorg has more than 25 years of experience leading complex businesses in the biopharmaceutical industry. Prior to joining AbbVie, she enjoyed a 23-year career in senior management with Eli Lilly & Co., where she led numerous teams across the pharmaceutical value chain. She is an exceptional leader, with a proven ability to unite diverse stakeholders around a common vision to achieve peak performance. Her leadership is best represented by her team’s ability to deliver innovative solutions that create and maximize value for patients, as well as her legacy of developing next-generation leaders at all levels. Sorg was honored with the Most Powerful and Influential Woman in Illinois Award from the Illinois Diversity Council in April 2014.

She has contributed significantly to numerous charitable organizations, including the United Way, for which she served as Eli Lilly’s corporate chairwoman in 2000-01, and on the United Way of Central Indiana Women in Leadership board. She has also held board appointments with several charitable and for-profit organizations over the past decade.

Sorg graduated from Purdue University School of Pharmacy and Pharmaceutical Sciences. She also holds certificates from Harvard Business School and University of Chicago Booth School of Management.

Howard Tullman
Chief Executive Officer

Howard A. Tullman is the CEO of Chicago startup hub 1871 and general managing partner of venture capital funds Chicago High Tech Investment Partners, LLC and G2T3V LLC, as well as executive chairman of Music Dealers. Previously, he served as chairman and CEO of Tribeca Flashpoint Media Arts Academy, which he co-founded in 2007. He is the former president of Kendall College in Chicago and the former chairman and CEO of Experiencia, Inc.

He is also Endowment Committee chairman for Anshe Emet Synagogue; a member of Mayor Rahm Emanuel’s ChicagoNEXT and Cultural Affairs councils, Gov. Pat Quinn’s Illinois Innovation and Arts councils, and Cook County President Toni Preckwinkle’s New Media Council; a member of the advisory boards of HighTower Associates, Built in Chicago, The Starter School, Imerman Angels and uBID.COM; and an adjunct professor at Northwestern’s Kellogg School. He is also a regular guest lecturer at the Northwestern University School of Law.

Tullman also serves as a director of Vehcon, SnapSheet, Music Dealers, BCV Evolve, MarkITx and PackBack Books, and served as a longtime director and board chairman of The Cobalt Group. He is a trustee of the Museum of Contemporary Art in Chicago, the New York Academy of Art, and the Mary and Leigh Block Museum of Art at Northwestern University. He has served as the lead director of The Princeton Review.

Over the last 45 years, he has successfully founded more than a dozen high-tech companies.