Dear fellow alumni,
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It's been a busy and exciting fall at the Kellogg School!
Much has been accomplished as we've worked to reset Kellogg's trajectory for the 21st century. I'd like to update you on the progress we've made in the past few months — strategically, operationally and as a brand.
Redesigning our global hub: In October, Kellogg and Northwestern officials selected an architect for Kellogg's new global hub on the Evanston lakefront: Kuwabara Payne McKenna Blumberg (KPMB) Architects, a premier architecture studio. (See page 5 for more information.)
Restructuring how we operate: One of our year-one goals was to create an organizational structure that fosters operational excellence in five core areas: the student experience, faculty research and teaching, alumni engagement, corporate partnerships, and marketing and communicating the "Kellogg Way." We now have a strong senior team in place. Turn to page 12 to learn more about each of these leaders.
Resetting our strategic trajectory: We are in the midst of our nine-month strategic planning process, slated for completion in December. As part of this, we're developing a new trajectory for Kellogg aimed at the 2020 global marketplace and outlining a five-year strategic plan to take us there. Kellogg alumni Paul Leinwand '98 and Cesare Mainardi '86, two partners from Booz & Company, were instrumental in setting the stage for the strategic planning process. I encourage you to read more about their contributions on page 8.
Rearticulating who Kellogg is: This summer, we launched our new advertising campaign, "Think Bravely." This is so much more than a tagline. It speaks to a great legacy, a great future and a great community. Turn to page 33 for stories of Kellogg alumni, faculty and student leaders who embody this spirit.
We couldn't have made such significant progress in year one without the support and enthusiasm of our alumni. As we continue on Kellogg's trajectory, I invite you to think bravely with me.
Sincerely,
