Kellogg World Alumni Magazine, Winter 2004Kellogg School of Management
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The Kellogg classroom and beyond
Without a net (almost)

Romance and reality

LEAP before you look
The world is their classroom
In with the new
Leading by doing
Strength in numbers
Pitching the pitch
Theory: Steve Rogers
Practice: Cheryl Mayberry McKissack ’89
 
 
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  Kellogg World Alumni Magazine, Winter 2004
   

Kellogg World
Alumni Magazine Winter 2004

COVER STORY: Action Learning

The Kellogg classroom and beyond
Offering both theory and practice, the Kellogg School model for academic excellence is at the head of the class

Without a net (almost)
The Kellogg Advanced Marketing Practicum lets students tackle the complexities of business in a way that resembles what they’ll encounter after earning their MBA

Romance and reality
Entrepreneurship is synonymous with action. Kellogg provides the tools to succeed in this challenging arena

LEAP before you look
Experiential learning gives students a jump on the job market

The world is their classroom
Kellogg GIM students help solve pressing social issues with market-based research and strategies

In with the new
Through initiatives such as the Motorola Scholars Program, Kellogg students gain hands-on experience with technology and innovation, while making valuable research discoveries

Leading by doing
Kellogg conferences test student leadership and marketing

Strength in numbers
Kellogg students count on their analytical finance skills to solve real-world business challenges

IN DEPTH

Pitching the pitch
Inside the rough-and-tumble world of sports marketing with Kellogg grads who know the drill

Theory & Practice
Professor Steve Rogers and Cheryl Mayberry McKissack ’89 on the power of minority entrepreneurship

©2002 Kellogg School of Management, Northwestern University