School thought leadership brings valuable insights to many
School students don’t wait until graduation to begin
making a difference in the business world.
to partnerships between Kellogg and top firms, including Microsoft,
Eisai, Philips Netherlands and Hartmarx, Kellogg student consultants
can test their insights in the marketplace — combining
academic rigor with real-world relevance.
Pankoj Tibrewal ’04 for example. While enrolled at Kellogg,
Tibrewal worked on a successful project for Philips Netherlands
that helped the electronics giant better understand the strategic
options surrounding a U.S. product launch. Everyone involved
in the initiative took it seriously, with Philips flying Tibrewal
and his teammate, Neville Davey ’04, to Amsterdam where
the pair met with management.
was very real,” says Tibrewal, now an associate at McKinsey.
students marshaled frameworks learned inside the classroom,
including insights on marketing, new products, channels and
was a wonderful experience,” says Tibrewal.
For Philips Netherlands
needed a fast, reliable, high-quality and thorough analysis
of the distribution possibilities within the United States,"
says Fred Housheer, senior product marketing manager, suncare,
for Philips. "The Kellogg team delivered a superb contribution."
Housheer is a graduate of business school at Nyenrode University,
The Netherlands. As part of his education, he attended two
courses taught by Kellogg School Dean Dipak
between Kellogg and Hartmarx has also produced strong results
for each. Homi Patel, CEO for the apparel-maker, is pleased
by the long relationship between his firm and the Kellogg
School, and with the consulting efforts of Aman Grewal ’04,
who worked under the tutelage of Dean Jain.
the board level, we were talking about selling some of our
products direct-to-consumer via the Web,” says Patel.
“What was not clear to us was which products would be
best for online sales.”
extensive empirical research was impressive and valuable to
the firm, says Patel. “We’ve used a lot of what
was presented, especially in terms of what products to bundle
and how to brand them.”
was valuable for Grewal, introducing him to an industry with
which he had little previous exposure. To learn what Hartmarx
offerings were appropriate for online retail, he first needed
to understand the motivations of online customers.
turned to his Kellogg School peers. “It seemed that
a survey of Kellogg students, though not perfectly representative,
would form a good pilot study,” says Grewal, now a strategist
in revenue management at United Airlines.
and executing this survey would have been impossible without
the vast pool of Kellogg resources, including alumni, students
and faculty,” he adds. “Even Dean Jain patiently
fielded questions on survey design.”
students work under the guidance of Kellogg faculty advisers,
such as Clinical Associate Professor Tim
Calkins, who oversaw a growth strategies project involving
pharmaceutical firm Eisai Inc.
are innovative projects with insights and dynamics that are
different from what a company might get from an actual consulting
firm,” says Calkins. Kellogg students bring fresh thinking
to business issues, he notes, but finding the right design
for a project demands commitment from all involved: students,
faculty and the companies.
lot of work goes into setting up these projects, and the firms
need to be full partners with us,” he says. The companies
also must be willing to grant access to senior management
and information, something that Eisai did.
Berger ’05, the Eisai project offered much that extended
the learnings obtained in her classes.
experience gave me high visibility to senior management as
well as a high-level view of the corporation and strategic
decision making,” she says.
too, the consulting project was a powerful educational tool
that opened doors — even to the boardroom.
high point of my project was the occasion to present my findings
to the board of directors at Hartmarx,” Grewal says.
“This was an opportunity that not many business school
students get during their ‘summer internships.’”
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