Kellogg World Alumni Magazine Summer 2008Kellogg School of Management
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Letter from the Dean
Profs. Kotler and Shalowitz publish 'tour de force'
Class gifts create legacy of excellence
Chris Kennedy '94 to help launch Kellogg centennial gala
Kellogg partnership with industry leaders brings real-world insights
Kellogg Marketing Enrichment Series outlines 'new mindset'
William Smithburg '62 honored as board leader
Kellogg Technology Network hosts IT summit
Nobel Laureate delivers Schwartz lecture
'Nota Bene' delivers eclectic value for students
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  Professor Philip Kotler
  Professor Philip Kotler
  Professor Louis Stern
  Professor Louis Stern
  Dean Dipak C. Jain
  Dean Dipak C. Jain
Photos © Nathan Mandell

Kellogg Marketing Enrichment Series outlines 'new mindset'

Three of the Kellogg School's most prestigious marketing experts shared their collective wisdom with students during a month-long set of lectures. The Marketing Enrichment Series provided an opportunity to gain insights from top scholars Philip Kotler, Louis Stern and Dipak C. Jain. Held over four consecutive weeks, the program was an intensive survey of some of the critical issues facing businesses and marketing professionals as they compete in a global context. Drawing on decades of their own research and expertise, the professors provided frameworks for managing distribution channels, cultivating innovation and capturing value. "The future of marketing requires a new mindset, one that focuses on the total customer experience," Jain said.
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