Faculty in the Media
School professors continue to lend their insights on an array
of subjects, providing expertise from finance and marketing
to strategy and economics. Some recent media stories involving
Kellogg professors include the following:
Journal "Toy makers hit it big with Burger King
deal." "From a marketing perspective, it's an enormous
boost for these companies because all of a sudden you get
your products into the hands of people all around the country,"
Calkins, clinical professor of marketing, in this Dec.
4 article. "It also is a little scary because you become
very dependent upon the partner to boost the brand." He added
that the challenge is "to turn the one-time bump into
a sustainable business. This makes follow-through incredibly
Times "Struggle to create a two-way street." In this Jan. 28 essay by Dean Emeritus Donald
P. Jacobs, he recalled the Kellogg School's effort to shake
up management education in the 1970s: "This changing
business world called for a new teaching model by professors
steeped in research and equally open to collaboration. Learning
needed to be a two-way street in which students and faculty
could continually learn from each other — with professors
educating students on theory, and students linking this back
to their practical experiences."
Focus "Life at the top." Kellogg School Dean
C. Jain contributed his views to this publication of the
European Foundation for Management Development. He discussed
business school governance, the future of the MBA, demographics
and staying on top of the rankings. His interview appears
in the Feb. 1 issue.
"Super Bowl commercials XLII." "The Super
Bowl is a good spend because you get the chance to create
a lot of buzz ahead of the game," said clinical professor
Calkins, in the Feb. 4 edition.
presidents matter?" In this Feb. 7 article, associate
professor of management and strategy Ben
Jones and Ben Olken of Harvard offered their insights
on political leadership and economic growth around the world.
"No loan left behind." "The government ignores
administrative costs — around $708 million in the fiscal
year ended Oct. 31, 2007 — and makes unrealistic assumptions
about interest rates," said Finance Professor Deborah
Lucas in this Feb. 11 article. "Even if market interest
rates shoot up, today's borrowers will owe only 6.8 percent
and can stretch repayments out over 30 years. Another little
problem: The government assumes a 12.4 percent default rate
over the life of a direct loan, which computes to an annualized
cost of 1.6 percent. That number looks sound now but will
shoot up if there's a recession."
and Mail (Canada) "Can't wait to put things off?
New study says impatience and procrastination are two sides
of the same coin." A profile of a study co-authored by
Associate Finance Professor Paola
Sapienza and post-doctoral fellow Ernesto
Reuben was the subject of this Feb. 12 article.
Medical News "Study questions impact of quality
report cards." "Report card advocates are going to
develop back problems because they are patting themselves
on the back a little too hard," said David
Dranove, professor of management and strategy, in this
Feb. 18 article. "We need to slow this down. Public reporting
is the most important movement in health care, and we need
to get it right."
Guardian (London) "Why Apple's secretive approach
is so effective." This Feb. 21 article highlights new
research co-authored by Marketing Professor Alice
Tybout. "The Effect of Temporal Frame on Information
Considered in New Product Evaluation: The Role of Uncertainty"
will appear in the April issue of the Journal of Consumer Research.
TV "You're So Money." Finance Professor Robert
Korajczyk and Kellogg School students discussed the school's
Asset Management Practicum in this Feb. 27 article.
York Times "What are the lessons of the Blu-Ray/HD-DVD
battle? A Freakonomics quorum." In this March 4 article, Shane
Greenstein, professor of management and strategy, served as
an expert to answer the questions, "Is the battle between
HD-DVD and Blu-ray really over?" and "What can we learn