Chicago
Alumni Club of Chicago (KACC)

KACC's most popular annual event, "Who Won the Super Bowl of Commercials?", was a winner again this year! Clinical Associate Professor of Marketing Tim Calkins moderated a multimedia, interactive discussion of who won and lost the battle of the Super Bowl commercials and why. More than 60 alums participated in the discussion on the most highly sought-after advertising time on television, and Professor Calkins provided insights into which company's strategies worked well and which worked not so well. The discussion was fun, funny and enlightening and provided great background for those who develop advertising strategy or just like to watch the commercials for entertainment.