Kellogg World Alumni Magazine Spring 2005Kellogg School of Management
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Hackers access Kellogg computer system
Conferences create intellectual capital while testing student leadership
'Passion for technology' leads Krasny to fortune
Prof. Eisfeldt wins prestigious Smith Breeden Award

Kauffman Prize goes to Prof. Stern

Prof. Murmann presents 'Best Paper'
Reunion 2005 has alumni coming back
EMP-58 delivers class gift perfection with 100 percent participation
Investment Banking Club wins top prize in JP Morgan Challenge
Social responsibility a perennial focus at Kellogg
Kellogg School graduates among national elite in competitive finance field
Alumni Newsmakers
Leadership from the front lines
Barmeier Scholarship
Goldman, Sachs & Co. gives students room to learn with financial gift
All in the family
Lights, camera ... succession planning?
Taking leadership at Kellogg to new heights
Students watch Super Bowl ... for the ads
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  Calkins with students
  © Nathan Mandell
Professor Tim Calkins and students assess Super Bowl ads.

Students watch Super Bowl... for the ads

Kellogg School Professor Tim Calkins led a team of his students as they assessed and ranked advertising during this year's Super Bowl. The Kellogg School Super Bowl Advertising Review panel gauged which marketing efforts hit the mark — and which didn't. Toyota Prius was ranked best, with Pepsi second. "As always, the Super Bowl featured a mixed bag of advertising," said Calkins. The panel ranked each advertiser based on the strength of its branding, breakthrough, persuasiveness and likability.

Coverage of the event appeared in The Wall Street Journal, Chicago Sun-Times, BusinessWeek, and an Associated Press article ran in numerous publications including USA Today, Forbes and The New York Times among others.

©2002 Kellogg School of Management, Northwestern University