Kellogg School expands its presence in case-study market

By Rebecca Lindell

Case studies published under the Kellogg School logo will soon be widely available via a Web site to be launched this spring.

The Kellogg Case Collection Web site will debut with about 50 case studies, all authored or developed by Kellogg faculty members. Each case has been "classroom-tested" on Kellogg students and has proven its worth as a teaching tool, says Robert Korajczyk, senior associate dean: curriculum and teaching and the Harry G. Guthmann Distinguished Professor of Finance.

Kellogg is putting the finishing touches on the site, which will be fully live by the end of spring quarter.

Kellogg School professors have been writing and developing case studies for years. They are used all over academia, with their distribution handled, until now, by individual faculty members.

"Previously, our faculty did not have a very good mechanism to share this work with the world," Korajczyk says. "This initiative creates that outlet, and it is also a great way to provide exposure for the school and our faculty."

The initiative also answers a question long asked by Kellogg students, who have "often wondered why they had to buy cases published by other institutions, given that we produce so many cases here," Korajczyk says. The Kellogg School cases will be free to Kellogg students.

Others interested in the cases, including faculty at other business schools and at corporate training programs, will be able to order the material electronically for a fee. Teaching notes for many of the cases will also be available at the site.

The Web site is the product of a new office created by Dean Dipak C. Jain to oversee the development of faculty cases. The office offers financial and editorial support to faculty case authors.

The office is indexing and editing several hundred additional cases to be added to the online database soon, Korajczyk says.