Florida—South

In a Kellogg version of the NCAA's March Madness (Kellogg Kraziness?), our third month of 2003 included appearances by Professor Philip Kotler and Dean Jain, along with Northwestern-oriented events, such as the annual Big 10 picnic and a talk given by a Medill School of Journalism professor visiting from Chicago.

After this infusion of Evanston intellect into the south Florida air, our immediate plans call for a joint event with University of Chicago GSB MBAs on April 11 — attending Michael Jordan's final game in Miami. Ah, transplanted alums from the Chicago area attending a Wizards-Heat game together — all that will be missing is deep dish pizza and some really good pierogies.

In addition, the March 5 "Philip Kotler in Miami" event drew more than 260 marketing-oriented Floridians. Special thanks to new alums (in Florida at least) Arturo Henriquez-Autrey and Catherine Meng for shouldering much of the work and worry for the event. A big pat on the back to the local alums who helped spread the word, contributed as sponsors or picked up equipment. A collective hug goes out to Professor Phil Kotler himself, who paid his own expenses to Miami with only one agenda: helping us promote the Kellogg brand in South Florida. Mission accomplished, Phil! Together we threw a very impressive event in spite of having no formal infrastructure and only a budget for very limited guerrilla marketing activities. All of the alums present left the Renaissance Miami Biscayne Bay Hotel that Wednesday night feeling proud to be Kellogg MBAs.