Journal Article

We Need to Understand ‘When’ Not ‘If’ Generative AI Can Enhance Personalized Persuasion

Proceedings of the National Academy of Sciences
Author(s)

Jacob Teeny

Sandra Matz

Date Published: 2025
Citations: Teeny, Jacob, Sandra Matz. 2025. We Need to Understand ‘When’ Not ‘If’ Generative AI Can Enhance Personalized Persuasion. Proceedings of the National Academy of Sciences.