Working Paper

The Paradox of Product Salience: When Advertising Efforts Backfire and Amplify Stigma

Author(s)

Manaswini Acharya

Aparna Labroo

Mayukh Dass

Date Published: 2025
Citations: Acharya, Manaswini, Aparna Labroo, Mayukh Dass. 2025. The Paradox of Product Salience: When Advertising Efforts Backfire and Amplify Stigma.