Journal Article

Its about Time: A Call for More Longitudinal Consumer Insights

Journal of Association for Consumer Research
Author(s)

Pradeep Chintagunta

Aparna Labroo

Date Published: 2020
Citations: Chintagunta, Pradeep, Aparna Labroo. 2020. Its about Time: A Call for More Longitudinal Consumer Insights. Journal of Association for Consumer Research. (3)