Journal Article

Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior

Journal of Consumer Research
Author(s)

Yuewi Jiang

Lingjing Zhan

Derek D. Rucker

Building on an action-orientation perspective of power, orig
Date Published: 2014
Citations: Jiang, Yuewi, Lingjing Zhan, Derek D. Rucker. 2014. Power and Action Orientation: Power as a Catalyst for Consumer Switching Behavior. Journal of Consumer Research. 183-196.