Journal Article

Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods

Journal of Consumer Psychology
Author(s)

Philip Mazzoco

Derek D. Rucker

Adam Galinsky

Eric T. Anderson

Date Published: 2012
Citations: Mazzoco, Philip, Derek D. Rucker, Adam Galinsky, Eric T. Anderson. 2012. Direct and vicarious conspicuous consumption: Identification with low-status groups increases the desire for high-status goods. Journal of Consumer Psychology. 520-528.