Journal Article

Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self and Others

Journal of Consumer Research
Author(s)

Derek D. Rucker

David DuBois

Adam Galinsky

Date Published: 2011
Citations: Rucker, Derek D., David DuBois, Adam Galinsky. 2011. Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self and Others. Journal of Consumer Research. (6)1015-1029.