Journal Article

The Effects of Regulatory Depletion on Attitude Certainty

Journal of Marketing Research
Author(s)

EchoWan Wen

Derek D. Rucker

Zakary Tormala

Joshua Clarkson

Date Published: 2010
Citations: Wen, EchoWan, Derek D. Rucker, Zakary Tormala, Joshua Clarkson. 2010. The Effects of Regulatory Depletion on Attitude Certainty. Journal of Marketing Research. 531-41.