Journal Article

The Devil is in the Deliberation: Thinking too Much Reduces Preference Consistency

Journal of Consumer Research
Author(s)

Loran Nordgren

Ap Dijksterhuis

Date Published: 2009
Citations: Nordgren, Loran, Ap Dijksterhuis. 2009. The Devil is in the Deliberation: Thinking too Much Reduces Preference Consistency. Journal of Consumer Research. 39-46.