Driving Organic Growth through Innovation

Proven approaches for profitable, market-driven growth

Whether you need to innovate quickly to stay ahead of competitors, overcome organizational barriers to innovation or leverage customer insight for marketplace advantage, this results-focused program equips you with the tools and methodologies you need to build sustainable growth engines — even in times of turbulence and unpredictability.

You'll receive guidance from our faculty of seasoned practitioners and innovation thought leaders, and learn how to use a time-tested process to overcome barriers to growth and gain practical insights from case studies of organizations with demonstrated growth records. You’ll also deepen your learning experience by creating a customized Growth Initiative Journal focused on a real-time business challenge. You’ll leave with practical, results-focused solutions you can deploy immediately to ignite sustainable, profitable growth in your company.

Robert A. Cooper / Academic Director

Who Should Attend

  • Executives who lead and manage growth in medium to large companies
  • Division presidents, vice presidents, directors and executives in business development, marketing, technology, R&D, operations and strategic planning

Key Benefits

  • Learn how to meet your long-term growth goals while honoring your short-term business commitments
  • Leave with a market proven, step-by-step process for innovation-driven organic growth
  • Recognize the potential pitfalls and stumbling blocks to growth and use a time-tested process to overcome them
  • Design innovative business initiatives that foster growth
  • Commercialize growth initiatives by managing business risks in implementing new ideas and initiatives
  • Expand opportunities for creating and securing value
  • Manage your growth portfolio effectively
  • Institutionalize your company’s growth engine

Program Content

Market-Driven Growth Framework

  • Gain a holistic view of what it takes to grow, starting with the critical role of leadership
  • Leave with a comprehensive, step-by-step process for innovation driven, organic growth

Innovative Business Design

  • Gain customer insights and use them effectively
  • Develop winning value propositions

Optimize Value Capture

  • Manage intellectual capital to dramatically enhance value capture
  • Create and deploy intellectual property strategies early

Innovation Radar

  • Understand the full landscape of growth opportunities
  • Use a systematic approach to bring new initiatives to market

The Commercialization Engine

  • Manage and mitigate business risk in growth initiatives
  • Learn essential tools for the differential management of growth initiatives
  • Understand best practices to develop the required capability platforms
  • Identify and mitigate critical decision biases that create internal barriers

Managing a Portfolio for Growth

  • Match your resource allocations to your corporate goals
  • Make tough portfolio decisions

Institutionalize Market-Driven Growth

  • Put the growth process into action at your company
  • Ensure its consistent application over time

Growth Initiative Journal

  • The faculty encourages each participant to bring an example of a priority growth initiative at his or her company to create a Growth Initiative Journal. Faculty members will critique these during and after the program.


Robert A. Cooper - Academic Director; Adjunct Lecturer of Executive Education

James Gerard Conley - Clinical Professor of Innovation & Entrepreneurship

Loran Nordgren - Associate Professor of Management & Organizations

Mohanbir Sawhney - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Robert Wolcott - Clinical Professor of Innovation & Entrepreneurship in Executive Education ; Co-Founder and Executive Director, Kellogg Innovation Network

Edward Zajac - James F. Bere Professor of Management & Organizations

CPE Credits

Continuing Education Credit
This program is registered with the National Association of State Boards of Accountancy and is recommended for 37.0 CPE credits.

Continuing Professional Education Information
The Kellogg School of Management, Northwestern University is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

All Kellogg programs that qualify for CPE credits do not have pre-requisites. Advanced readings and case preparation is required. A packet of course materials is emailed to all participants before the program begins.

All Kellogg programs are group-live or internet-based. Program level: Advanced. For more information regarding administrative policies such as complaints and refunds, please contact our office at 847-467-7000.

What Participants Say

“Kellogg's focus on growth enables an environment of inspiration that makes you look forward to move ideas forward.”
President's Committee Coordinator, Cuestamoras

“If you are considering how to begin, manage or sustain organic growth in your company, this course is a must.”
Dir Global Ventures, Raytheon Company

“I am in the business of growing small- to medium-sized companies and this program significantly enhanced the toolkit and my understanding of how to get this accomplished.”
Founding partner, ValuMed Partners

Personal Consultation

Please email or call us if you would like a personal consultation

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208