Jacobs Center Atrium Media Wall Usage Guidelines

The Jacobs Center atrium media wall is available for use by student groups during special events and, through a series of rotating slides, to promote events in advance. The guidelines for usage, as well as the procedures for requesting slides to be displayed, are listed below.

1. Hours of Use

The atrium media wall will display promotional slides from 8am-8pm Monday – Thursday and from 8am-4pm on Fridays during the regular academic year, except during school-wide events and TG. There is no weekend usage of the atrium media wall, except for pre-approved special events. Use of the atrium media wall during TG is at the discretion of the group sponsoring TG each week.

2. Formatting Slides

Templates for slides to be displayed on the media wall have been designed by Marketing and Communications, and are available here (.pptx). These designs incorporate appropriate branding and are customized with the colors/formatting that translate best onto the larger screen format, so only slides submitted in this format will be displayed. After creating a slide template in PowerPoint, Select “save as” from the File menu to create a .jpg file for submitting. Only files submitted as JPEGs will be accepted.

3. Design Guidelines

Since slides are displayed briefly in 10-second intervals, we recommend simplifying your message text and imagery as much as possible. Follow the design guidelines below for the slide template. These guidelines are enforced to ensure the integrity of the Kellogg brand and that your marketing message is legible and quickly digested.

  • Maximum images per slide: 2. Maximum words: 50
  • Font: Arial (PC) or Helvetica (Mac). Headline font size: 50 to 70 points. Text size: 20 to 50 pt.
  • Text color: white
  • Background color: Choose the color and Kellogg logo placement from the templates provided. (.pptx)
  • Margins: Leave ample space around the perimeter of the slide. When the Kellogg logo is at the bottom, do not place text or images below the top of the Kellogg logo. When the Kellogg logo is at the top, do not place text or images above the bottom of the Kellogg logo. Exception: club logos can be placed opposite Kellogg logo (bottom or top), but in this position they should be no larger than the Kellogg logo.

4. Appropriate Content

All slide content will be reviewed for appropriateness for public display in the atrium. Recruiters, corporate sponsors, executives and other guests visit Kellogg on a regular basis, so all images and text must reflect a professional appearance. Slides that include or allude to unprofessional behavior, inappropriate language, sexual innuendos, references to drinking or violence will not be approved. Groups must own or have permission to use any pictures displayed on the slide.

5. Requesting Dates for Display

Each event will be allowed to submit one slide, which may be displayed for up to five days prior to the event. Note that slides must run all day, and cannot be changed or removed in the middle of the day. The sponsoring group may select which five days they would like to utilize the atrium media wall, and should submit this information, along with their slide, to: atriumdisplay@kellogg.northwestern.edu The five selected days do not need to be sequential. Slides should be received no later than three business days prior to the first day of requested display. We regret that no last minute slide insertions can be accommodated.

6. Special Events Requests

The atrium media wall is also available for use during special events. To reserve the media wall for a special event, please complete the reservation form (.pdf) and submit the paper form to the KIS Faculty/Staff Support group in room 163. They will assess the staffing implications, and then forward it to Dean Carole Cahill in room 262. Hard copies of the reservation form are located at the front desk of Student Affairs (Room 104) and KIS Faculty/Staff Support (Room 163). The reservation form can be found here (.pdf).