Kellogg Markets and Customers Initiative

The Center for Market Leadership sits in the Kellogg Markets and Customers Initiative, as part of Kellogg’s strategic plan to grow interdisciplinary thought leadership and collaboration.

Creating and sustaining growth requires identifying new opportunities in markets and leading customer-centric organizational change with agility and analytical strength. This Initiative generates and disseminates knowledge to help global leaders transform their businesses through a deep understanding of customers, culture, data analytics and trust.

For more information, please visit the Kellogg Markets and Customers Initiative site here or view related Kellogg Insight content here.