research gains wider audience
Deborah Leigh Wood
School GIM program is going public with its research.
on China: Strategies for Success, an edited text of scholarship
from the Global Initiatives in Management course, soon will
hit commercial bookstores. GIM’s two previous offerings
were published in-house.
on China, a compilation of research papers written by
Kellogg student teams from 2002-2003 who visited that country
to complete their GIM projects, is the first in a series of
Kellogg texts that Northwestern University Press is publishing
for a general audience.
thrilled to be working with Kellogg, one of the crown jewels
of the University,” says Donna Shear, director of NU
in Kellogg on China address China’s growth and
transformation into a major economic power, and the impact
of these changes with China’s entry into the World Trade
is an exciting time both for China and Kellogg,” says
Dayal-Gulati, who edited the book along with Angela Lee,
Kellogg associate professor of marketing. “The research
projects in this edition are more substantive than those in
previous GIM projects because faculty have pushed for more
rigorous research and made the curriculum more demanding,”
says Dayal-Gulati, who is also academic adviser for the GIM
program and clinical associate professor of management with
for International Business and Markets at Kellogg.
on China is divided into four subject sections: WTO Entry
and a Changing China; Managing and Maneuvering in the New
Chinese Economy; Understanding Marketing in China; and Looking
to the Future.
topics include “Franchising as an Expansion Strategy
in China,” “Sports Marketing in China” and
“Taking Global Brands to Local Success: Marketing Western
Snack Foods in China.”
have our piece published is icing on the cake, because the
GIM experience was so worthwhile on its own,” says Mike
Simonton ’03, one of the contributors. “The experience
helped me cultivate business instincts to swiftly develop
a list of risks and opportunities and an action plan for addressing