Fundraising for School Leaders

Building Strong Giving Programs

School leaders face a multitude of challenges to ensure their dollars cover their institutions’ academic goals and maintain their standards. They must ask themselves if teachers can fully equip their classrooms without spending their own money, whether there’s support for enrichment programs, or if their facilities remain competitive – and that’s only a small sample of the considerations they face.

This interactive program draws on the expertise of Kellogg faculty and seasoned school fundraisers to teach participants new skills for fundraising and strategies for energizing their constituents. Designed for superintendents, principals, lead teachers, and other education leaders, this program will also help you create a development mindset so you can learn to think like the donor, design development plans, learn how to solicit gifts for your school, and partner with board members, friends and parents to reach your collective fundraising goals.

Center for Nonprofit Management

Craft the messages that will resonate with donors


Who Should Attend

  • School principals, superintendents and heads of school
  • CEOs and executive directors of nonprofit educational organizations
  • School board members
  • Development directors, marketing directors and enrollment managers
  • Department heads with oversight of development and/or marketing functions of nonprofit educational organizations
  • School team members with development or marketing responsibilities

Key Benefits

  • Acquire new knowledge of successful strategies in school fundraising
  • Understand donor motivation and how to engage donors in your school fundraising
  • Integrate annual fundraising efforts with other aspects of school fundraising, including campaigns and events
  • Enhance and deepen your personal leadership skills
  • Broaden your network of peer school leaders focused on enhancing fundraising efforts

Program Content

Thinking Like Your Donor

  • Effective fundraisers listen more than they talk. This session will help school leaders learn what to listen for and how to have engaging conversations with donors

Who Are Your Donors

  • Identifying donors is a critical concept for fundraising and while some schools have an established alumni base, others are seeking to build the prospect base for their school

Creating a Development Plan

  • Successful fundraising efforts follow a plan. This session will provide an overview of the process of creating a development plan and provide concrete examples for school leaders

Your Fundraising Toolkit

  • In today’s competitive marketplace, fundraisers need to utilize all the tools available to them to engage and solicit their donors. The traditional tools of personal solicitation, direct mail and phone solicitation have been complimented by online and social media solicitations
  • This session will help school leaders identify which tool might be most effective for which audience


  • While the concept of crowdfunding (engaging many small donors in support of a larger goal) has been around forever, new technology has enabled fundraising efforts to reach greater numbers of donors
  • This session will help leaders understand the concepts behind crowdfunding today and share specific examples that could be used in schools


Jane Hoffman - Academic Director; Assistant Director of Custom Programs, Center for Nonprofit Management, Kellogg School of Management

Liz Livingston Howard - Academic Director; Clinical Professor of Management; Director of Nonprofit Executive Education

Fees & Accommodations


Nonprofit Management Programs are held at Northwestern University's Chicago Campus.

Wieboldt Hall
340 East Superior Street
Chicago, IL 60611

Chicago Campus Parking Map - Please Note: the Huron Superior Parking A lot and the Erie Ontario Parking C & D lots are available to the public and should be used when attending programs at Wieboldt Hall.

Application Deadline

The deadline for registration is 10:00 am one business day prior to the program start date.

Scholarship Assistance

Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.


Participants are responsible for booking their hotel accommodations during their stay in Chicago.

Download Recommended Hotel List

Cancellation Policy:

Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.

When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.

*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.

Personal Consultation

Please email or call us if you would like a personal consultation for Nonprofit Programs

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208