The most effective and efficient way to raise money from individuals — the source of nearly 90 percent of the charitable contributions made in the United States — has always been through personal, face-to-face solicitation. In today’s interconnected environment, where many rely on technology to deliver their messages, the personal approach is more important than ever.
In this highly interactive program, guided by our expert academic and practitioner faculty, you’ll explore the fundamentals and processes of a successful major gift solicitation strategy, examine your own leadership strengths and practice applying the science of persuasion and the art of storytelling. Participants in this program will be able to conduct successful major gift solicitations and implement a major gift program immediately after participating in this program.
Learn to apply a personal touch to your gift solicitation strategy
Trends in major gift solicitation
Leadership story lab
The essential elements of a successful major gift solicitation program
Understanding the major gift solicitation system
The anatomy of a best practices major gift solicitation
Naini Serohi - Academic Director; Program Administrator Senior, Center for Nonprofit Management, Kellogg School of Management
Esther Choy - President & Chief Story Facilitator, Leadership Story Lab
Leo Latz - Principal, Latz & Wall
Liz Livingston Howard - Clinical Professor of Management; Director of Nonprofit Executive Education
Brian Murphy - Partner, Latz & Wall
Location & Accommodations:
This program is held on Northwestern University's Evanston campus, at the James L. Allen Center.
James L. Allen Center
2169 Campus Drive
The deadline for registration is 10:00 am one business day prior to the program start date.Scholarship Assistance
Up to 50% scholarships are available for all of our nonprofit executive education programs for those working in nonprofit organizations. All applications are initially submitted at the full list price. Each is reviewed by our registrar and any scholarships granted will be reflected in the amount applied to your invoice or charged to your credit card.
Participants are responsible for booking their hotel accommodations during their stay in Chicago.
Participants must notify the Program Manager five business days in advance of the program start date if they are unable to attend. Otherwise, participants will be charged 20% of the stated program fees.
When canceling a program registration, participants may choose to rollover their payment to a future program or receive a refund. Participants are allowed three rollovers, after the third rollover, participants forfeit the money paid to the Center for Nonprofit Management.
*Refund or rollover must be requested at the time of the program cancellation. Once a program payment has been rolled over, a monetary refund is no longer an option. The participant must continue with the rollover process.
Please email or call us if you would like a personal consultation for Nonprofit Programs
January 31 - February 1, 2018
Start: January 31 at 8:30 AM
End: February 1 at 5:00 PM
LOCATION: Evanston campus