Driving Organic Growth through Innovation

Proven Approaches for Profitable, Market-Driven Growth

Whether you need to innovate quickly to stay ahead of competitors, overcome organizational barriers to innovation or leverage customer insight for marketplace advantage, this results-focused program equips you with the tools and methodologies you need to build sustainable growth engines — even in times of turbulence and unpredictability.

You'll receive guidance from our faculty of seasoned practitioners and innovation thought leaders, and learn how to use a time-tested process to overcome barriers to growth and gain practical insights from case studies of organizations with demonstrated growth records. You’ll also deepen your learning experience by creating a customized Growth Initiative Journal focused on a real-time business challenge. You’ll leave with practical, results-focused solutions you can deploy immediately to ignite sustainable, profitable growth in your company.

Combined Program Opportunity: Growth and Innovation Week
This program combined with Creating and Leading a Culture of Innovation provides the framework to capitalize on opportunities for innovation and growth in your company. When taken consecutively as part of Growth and Innovation Week, they are offered at a discount.

Foster growth by designing innovate business initiatives


Personal Consultation

Please email or call us if you would like a personal consultation

Who Should Attend

  • Executives who lead and manage growth in medium to large companies
  • Division presidents, vice presidents, directors and executives in business development, marketing, technology, R&D, operations and strategic planning

Key Benefits

  • Recognize the potential pitfalls and stumbling blocks to growth and use a time-tested process to overcome them
  • Design innovative business initiatives that foster growth
  • Actively manage business risks in implementing new ideas and initiatives
  • Expand opportunities for creating and securing value
  • Manage your growth portfolio effectively
  • Institutionalize your company’s growth engine

Program Content

Market-Driven Growth Framework

  • Gain a holistic view of what it takes to grow, starting with the critical role of leadership
  • Manage the intricacies of organic growth effectively

Innovative Business Design

  • Gain customer insights and use them effectively
  • Develop winning value propositions

Optimize Value Capture

  • Manage intellectual capital to dramatically enhance value capture
  • Create and deploy intellectual property strategies early

Innovation Radar

  • Understand the full landscape of growth opportunities
  • Use a systematic approach to bring new initiatives to market

The Commercialization Engine

  • Manage and mitigate business risk in growth initiatives
  • Learn essential tools for the differential management of growth initiatives

Managing a Portfolio for Growth

  • Match your resource allocations to your corporate goals
  • Make tough portfolio decisions

Institutionalize Market-Driven Growth

  • Put the growth process into action at your company
  • Ensure its consistent application over time

Growth Initiative Journal

  • The faculty encourages each participant to bring an example of a priority growth initiative at his or her company to create a Growth Initiative Journal. Faculty members will critique these during and after the program.

Combined Program Option

  • Take both programs — Driving Organic Growth through Innovation plus Creating and Leading a Culture of Innovation — consecutively as part of Growth and Innovation Week and qualify for a discounted fee.


Robert A. Cooper - Academic Director; Adjunct Lecturer of Executive Programs

James Gerard Conley - Clinical Professor of Technology

Mohanbir Sawhney - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Robert Wolcott - Clinical Professor of Innovation & Entrepreneurship; Co-Founder and Executive Director, Kellogg Innovation Network

What Participants Say

“Kellogg's focus on growth enables an environment of inspiration that makes you look forward to move ideas forward.”
President's Committee Coordinator, Cuestamoras

“If you are considering how to begin, manage or sustain organic growth in your company, this course is a must.”
Dir Global Ventures, Raytheon Company

“I am in the business of growing small- to medium-sized companies and this program significantly enhanced the toolkit and my understanding of how to get this accomplished.”
Founding partner, ValuMed Partners

Upcoming Sessions

September 28-30, 2016

Start: September 28 at 8:30 AM

End: September 30 at 2:30 PM

LOCATION: Evanston campus


Fee includes lodging and most meals

March 12-16, 2017

Start: March 12 at 8:30 AM

End: March 16 at 2:30 PM

LOCATION: Evanston campus


Fee includes lodging and most meals

September 10-14, 2017

Start: September 10 at 8:30 AM

End: September 14 at 2:30 PM

LOCATION: Evanston campus


Fee includes lodging and most meals

Kellogg School of Management

James L. Allen Center
2169 Campus Drive, Evanston, IL 60208