Many organizations struggle with how to use data analytics to improve decision-making throughout the customer life cycle. In this program, you will gain an end-to-end perspective of how analytics applies across the customer journey, from awareness through retention. You will gain a foundation of data analytics with specific application to making important decisions about your marketing strategy.
With guidance from Kellogg’s expert faculty, which includes thought leaders and experienced marketing practitioners, you’ll be able to assess and understand how a variety of tools and methods can improve your decision-making process. You’ll come away fully equipped to measure your marketing tactics and drive growth for your organization.
Learn how analytics informs the entire customer journey
Brett Gordon - Academic Director; Associate Professor of Marketing
Blake McShane - Academic Director; Associate Professor of Marketing
Joel K. Shapiro - Academic Director; Clinical Associate Professor and Executive Director for the Program on Data Analytics at Kellogg
John C. Parker - Clinical Assistant Professor of Executive Education; Senior Program Director of Executive Education
“The skills required for marketing decision-makers to succeed has fundamentally changed over the last 10 years. Marketing used to be considered a ‘soft’ discipline where creativity and intuition were the most important attributes. Those days are over. Today, a rigorous marketing analytics skill set is what distinguishes the high performers in marketing careers.”
Brett Gordon, Academic Director
Please email or call us if you would like a personal consultation
November 13-17, 2017
Start: November 13 at 8:30 AM
End: November 17 at 12:00 PM
LOCATION: Evanston campus
Fee includes lodging and most meals