Taking a distinctively differentiated approach to strategic marketing, this program presents a holistic view of how to define, design and launch a tailored, data-driven marketing strategy taking into account every dimension from branding, campaign management, marketing metrics and analytics to technology management, change management and finance.
In a collaborative learning environment guided by our expert faculty of thought leaders and experienced practitioners, you’ll explore how to measure marketing ROI, justify marketing spending and maximize marketing impact in both B2C and B2B organizations. You’ll learn to optimize Internet marketing, adopt best practices for customer life cycle management and implement state-of-the-art segmentation techniques. You’ll leave prepared to optimize your marketing performance and demonstrate ROI with confidence.
Note: The April 2017 program will be held at Kellogg's downtown Chicago campus, Wieboldt Hall, located at 340 E. Superior Street. The April 2017 program fee includes classroom instruction, program materials, breakfast, lunch and coffee breaks. Accommodations are not included.
Insight and Analytics Week
Combine this program with our Customer Insight Tools program during Kellogg’s immersive Insight and Analytics Week. When taken consecutively, these programs are offered at a discount.
Mark Jeffery / Academic Director
Please email or call us if you would like a personal consultation
Defining the Data-Driven Marketing Strategy
Return on Marketing Investment (ROMI) for Management Decisions
Internet Marketing Metrics and Optimization
Infrastructure for Data-Driven Marketing
“This opportunity allowed me to get out of the day-to-day grind, and open my mind to new ideas and learning, exposure to a very diverse group of people and business. A really great experience.”
Director of Marketing, Spacesaver Corporation
“The [program] provided a great framework on how to turn data into insights and [to] translate this into targeted marketing activities for your most profitable customers!”
Chief Marketing Officer, Puxchange
“...very energizing training - sometimes during the program I simply wished I could jump back to my office in the company and start implementing [the] new ideas with my people.”
Head of Product Marketing, Iskratel
April 5-7, 2017
Start: April 5 at 8:30 AM
End: April 7 at 3:00 PM
LOCATION: Chicago campus
Fee does not include accommodations.