Strategic Social Media Marketing
A Systematic Approach to Media and Messaging
Social media can serve as an incredible tool for marketing and engagement — when approached with the right strategy. In this program, you will learn how to achieve the greatest impact by using your organization’s broader marketing strategy to inform the development of social media activities, content and messaging.
In a collaborative and interactive classroom environment, you will learn how to design, organize and implement social media campaigns that effectively reach your target audience while staying true to your brand’s equity. To help you transform your marketing efforts into an always-on, content-driven marketing organization, a faculty team of leading academics and practitioners will guide you through topical case studies and help you design a social media campaign.
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November 15-18, 2015
Fee includes lodging and most meals
Start: November 15 at 3:00 PM
End: November 18 at 11:45 AM
Location: Evanston Campus
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