In a highly collaborative and interactive environment, you will learn the fundamental principles that should guide any coherent pricing strategy. Senior faculty will present a wide range of pricing issues and tactics, then lead you through a series of case studies and discussions — so you can immediately apply the theories and models you’ve learned to real-life examples.
Alongside your peers, you will discuss the costs relevant to a pricing decision, how to price based on value, the costs and benefits of segmentation, how to respond when a competitor cuts its price, what pricing metrics to use, how to use data to estimate price elasticities and how to price new products. You will leave the program armed with tools and knowledge to make smart pricing decisions and position your organization for profit.
Eric T Anderson - Hartmarx Professor of Marketing; Chair of Marketing Department; Director of the Center for Global Marketing Practice
Rakesh Vohra - Visiting Professor of Managerial Economics & Decision Sciences
Featured Faculty Video
Professor Lakshman Krishnamurthi: How pricing strategies vary based on different market realities
What Past Participants Say
"The professors are experts and extremely enthusiastic with every topic. My expectation was to come away with three key tools, and I walked away with at least ten." - Product Director, Johnson & Johnson
"I would recommend this program to all managers and executives. Anyone dealing with pricing and value will benefit from this program!" - Sales Manager, James Hardie Building Products
"This program takes you away from your way of looking at pricing and opens many doors to broaden your horizon and force you to look at pricing differently." - Director of Pricing Development, Western Union FSI
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