Innovating New Products and Services
Establish a New Development Process
Previously named: Managing New Products and Services for Strategic Competitive Advantage
Led by an impressive faculty team — innovation experts with broad knowledge and deep experience — this program will help you identify new product and service strategies that give you a competitive edge in the marketplace. You’ll learn new techniques for creating an innovation mindset; market entry and positioning strategies; segmentation tools and techniques; mass customization; product design and development; building cross-functional teams; and rewarding and motivating team performance.
Armed with new tools, you’ll return to your organization ready to move your big ideas forward — from concept to market and beyond.
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What Past Participants Say
"Hard-hitting, relevant information I can immediately put into practice to make my company more competitive."
- Business Unit Manager, Milwaukee Electric Tool
"This program really helped me in building new concepts and knowing how to create a new mindset for the corporation."
- Material Development Manager, Petroleo Brasileiro S.A.
"An excellent executive program for understanding ways to foster, manage, and profit from innovation in today's economy."
- Program Director, Invensys
"The single best thing about this program is that the instructors are also practitioners. They don't just write books and espouse theories, they are out at companies thinking about how to maximize brands."
- Market Research Manager, UCB Pharma
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LEARN ABOUT | Negotiation | Leadership | Brand Management | Data Analytics