Strategic Data-Driven Marketing
Optimize Marketing Performance and Return on Marketing Investment (ROMI)
Engaging, practical and cutting-edge, this program will inspire you to design and implement data-driven marketing strategies for your organization. Representing a fundamentally different approach to marketing, the program presents a holistic view of data-driven marketing by including concepts from branding, campaign management, marketing metrics, marketing analytics, technology management, change management and finance.
In a collaborative learning environment, you will learn how to measure marketing ROI, justify marketing spending, maximize marketing impact in consumer and business-to-business settings, optimize Internet marketing, adopt best practices for customer lifecycle management and implement state-of-the-art segmentation techniques. Other topics include simplifying data analysis, future trends in marketing, value-based marketing, and search-engine marketing.
Note: The October 2015 program will be held at Kellogg's downtown Chicago campus, Wieboldt Hall, located at 340 E. Superior Street.
The October 2015 program fee includes classroom instruction, program materials, breakfast, lunch and coffee breaks. Accommodations are not included.
Insight and Analytics Week
You may combine this program with our Customer Insight Tools
program to participate in Insight and Analytics Week
. When taken consecutively, these programs are offered at a discount.
Download a Brochure
April 1-3, 2015
Fee includes lodging and most meals
Start: April 1 at 8:30 AM
End: April 3 at 3:00 PM
Location: Evanston campus
October 7-9, 2015 - Chicago campus
Fee does not include accommodations.
Start: October 7 at 8:30 AM
End: October 9 at 3:00 PM
Location: Chicago campus
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