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Crisis Management

Protecting and Strengthening Your Reputation

At any moment, an organization can encounter a crisis that jeopardizes its health, reputation and prospects. The ability to manage a crisis — and the unflattering attention it can produce in the 24/7 global news era — demands strong leadership rooted in best practices, effective communication and sharp decision-making.

Utilizing cutting-edge concepts, case studies and an interactive crisis simulation, Crisis Management equips participants with the analytics to anticipate, the strategies to avoid and the tactics to address the major types of crises encountered by organizations big and small. While crises are most often viewed as threats, these predicaments can just as easily produce new opportunities, particularly for leaders and organizations possessing a firm understanding of their marketplace positioning and a guiding framework for effective crisis response. The program will help you approach any crisis as a marketing opportunity that restores and strengthens your corporate reputation and promotes new possibilities.
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Upcoming Sessions

  1. Midlevel to senior executives and managers who oversee general management, finance, operations, communications, marketing, legal or compliance initiatives
  2. Attorneys who provide counsel to organizations
  3. Management and operations consultants
  4. Communications and marketing advisers

In this program, you will:

  1. Learn how to spot potential trouble areas in your organization and prepare for possible crises
  2. Create a strategic framework for effective crisis response
  3. Develop the critical techniques to handle the unique, high-stress pressures of a crisis
  4. Identify the pathways to turn a crisis from obstacle to opportunity

 Proactive Crisis Management

  1. Challenge your basic beliefs about the nature of crises
  2. Learn to scan your business practices for reputational, political and regulatory risks
  3. Anticipate and prepare for potential crises 

 Developing A Crisis Management Plan

  1. Integrate your crisis management approach into your overall business strategy
  2. Design reputation-management strategies and processes
  3. Define roles and responsibilities

Managing A Crisis

  1. Explore techniques for successfully solving crisis situations characterized by complex decision environments, time pressures, high stakes, unanticipated events and information overload
  2. Develop strategies for managing stakeholders, public opinion, media relations and public officials
  3. Approach crisis situations as an opportunity to strengthen the organization’s reputation and brand
  4. Incorporate reputation-restoring strategies to minimize fallout and spark a successful recovery
Timothy Feddersen - Academic Director; Wendell Hobbs Professor of Managerial Politics; Professor of Managerial Economics & Decision Sciences

David Austen-Smith - Peter G. Peterson Chair in Corporate Ethics; Professor of Managerial Economics & Decision Sciences; Director, Ford Motor Center for Global Citizenship

J. Keith Murnighan - Harold H. Hines Jr. Professor of Risk Management; Professor of Management & Organizations

Leigh Thompson - J. Jay Gerber Professor of Dispute Resolution & Organizations; Professor of Management & Organizations; Director of Kellogg Team and Group Research Center; Professor of Psychology, Weinberg College of Arts & Sciences (Courtesy)

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LEARN ABOUT | Negotiation | Leadership | Brand Management | Data Analytics

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