Strategic Marketing Communications
Create Powerful, Integrated Marketing Plans
Both topical and practical, this program will help you gain a greater understanding for marketing in the nanosecond culture, where generational differences play a distinct role in customers’ values, communication habits, uses of technology and expectations for products and services. The program serves both B2C and B2B leaders.
While evaluating your brand from a 360-degree point of view, you will learn how to define your “empowered” customers and develop value propositions that resonate with that precise audience. The faculty balance theory with real-world application in discussions on cultural shifts, communication trends, customer habits, new marketing metrics and more.
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November 9-13, 2015
Fee includes lodging and most meals
Start: November 9 at 4:30 PM
End: November 13 at 11:45 AM
Location: Evanston campus
What Past Participants Say
"It was indeed an excellent opportunity to build skills in strategically identifying the most valuable customer/target and designing solutions and communications to address the comprehensive customer contacts rather than just traditional advertising."
- Director of Worldwide Learning and Development, Pfizer
"Finally, a program that quantifies the value of marketing to my business."
- Assistant VP of Marketing, Wheels, Inc.
"Not a traditional marketing communications program. Great for the person who thinks holistically about their organization and works cross-functionally."
- Director of CRM Initiatives, LexisNexis
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