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Competitive Strategy

Capture Value in A Fast-Moving Market

Professor Mike MazzeoWith a blend of modern theory, strategic analysis and practical application, this program readies you for sustainable strategic success based on time-tested economic principles. In a highly collaborative learning environment, you’ll gain practical insights from in-depth examinations of the challenges and successes of other leading companies.

Guided by our award-winning faculty, you’ll learn how to leverage their latest thinking to identify and assess industry opportunities and capitalize on your organization’s competitive strengths. You’ll then explore how best to apply those strengths to build a solid foundation for profitability and growth.

 


Upcoming Sessions (Fee includes lodging and most meals)
Session Date Cost
June 8-12, 2014 $8,700 Apply
October 19-23, 2014 $8,700 Apply

Program Materials

  1. Mid- to senior-level executives responsible for strategic planning, general management or acquisitions
  2. Managers of marketing, operations or other functional areas who aspire to take on strategy-focused responsibilities
  3. Strategy consultants

During this program you will:

  1. Develop and sharpen your analytic strategy skills
  2. Examine theories and frameworks for identifying and exploiting profitable opportunities
  3. Learn how to avoid strategic mistakes
  4. Gain valuable insight from the strategic successes and failures of respected firms and the issues they face looking forward

Fundamentals of Competitive Strategy

  1. Learn analytical frameworks for strategy formulation
  2. Understand the economics of value creation and capture

External Environment Analysis

  1. Explore the market forces underlying industry profitability and firm performance
  2. Learn modern game-theory approaches for competing effectively with a small number of rivals
  3. Understand industry evolution and optimal responses to growth opportunities and shakeouts
  4. Identify winner-takes-all markets – a different battle

Internal Profitability Analysis

  1. Articulate and evaluate competitive advantage
  2. Assess the long-term sustainability of competitive advantage
  3. Develop resources and effective capabilities for strategic investments
  4. Capitalize on growth opportunities through strategic positioning and fit
Michael Mazzeo - Academic Director; Associate Professor of Management & Strategy

Thomas N. Hubbard - Senior Associate Dean: Strategic Initiatives; Elinor and H. Wendell Hobbs Professor of Management

Benjamin F. Jones - Associate Professor of Management & Strategy; Faculty Director, Kellogg Innovation and Entrepreneurship Initiative (KIEI)

Niko Matouschek - Professor of Management & Strategy

Jeroen Swinkels - Richard M. Paget Professor of Management Policy; Chair of Management & Strategy

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