In a world of constrained resources and intense competition for customers, firms aim to develop a variety of strategically focused, cooperative relationships to achieve their objectives, both domestically and internationally. The challenge lies in the successful design and management of these alliances.
In this highly collaborative program, you’ll learn how to create and manage different forms of strategic alliances, such as joint ventures, licensing agreements, buyer-supplier partnerships and consortia. You’ll also develop a better sense of the related costs and benefits, examine the specific conditions under which alliances are preferred to other growth strategies and leave with practical tools you can apply immediately.
Professor Ed Zajac: The impact of alliance strategies on implementation across different cultures
What Past Participants Say
"This program meaningfully combined best practices and strong frameworks and gave us the true rationale, strategy, skills and pitfalls of strategic alliances in a short period of time." - Manager, Corporate Planning & Development Office, Hitachi Ltd.
"As a new participant in strategic alliances, we have been learning as we enter into a new partnership. This program has helped to dramatically speed up our learning. As a result, I expect to be better prepared for future partnerships." - Strategic Alliances VP, Wells Fargo Bank
"I feel equipped now to maximize the value of current alliances and confident in establishing new ventures." - General Manager, Biotechnology, Monsanto Canada, Inc.
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