Distribution Channel Management: Creating Go-to-Market Growth Strategies
Creating Go-to-Market Growth Strategies
Without a well-designed and managed distribution strategy for going to market, your company’s product and marketing efforts can face inefficiency and disruption up and down the line. In this intensive program, highly regarded authorities in the field show you how to design, develop maintain and manage productive go-to-market relationships to create a sustainable competitive advantage.
You’ll learn how to use a proven framework to synergize marketing and sales efforts, regardless of your business model and channel dynamics. Consumer goods and services companies selling through wholesalers and retailers, business-to-business firms working through independent distributors and sales representatives, retailers seeking to improve efficiency in an increasingly competitive marketplace, and intermediaries seeking to preserve their role in an increasingly fluid channel structure can all benefit from the tools and content in this course.
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March 12-15, 2017
Fee includes lodging and most meals
Start: March 12 at 3:00 PM
End: March 15 at 11:45 AM
Location: Evanston campus
What Past Participants Say
“Dr. Coughlan’s framework for understanding distribution and how to make management decisions has helped organize my thinking about the subject in a new way.”
- VP/General Manager, IDEX Corporation
“This by far the best course I’ve ever taken on channel management. I highly recommend this course to channel managers seeking effective strategies to maximize the performance of their channels and the qualified service delivered to their end-users.”
- Global Channel Marketing Manager, Impinj, Inc.
“If you sell through channels, this course affords you the vital framework of diagnostics to improve channel efficiency.”
- Manager, Dealer Development, Mitsubishi Caterpillar Forklift America
“This course puts a focus on channel and supply chain that shows the necessity of this for the long term success of your business.”
- John Deere Company
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