Distribution Channel Management: Creating Go-to-Market Growth Strategies
Optimize Channel Performance
A poorly designed or executed distribution channel strategy can create conflict, inefficiency and disruption up and down the line. In this intensive program, some of the most highly regarded authorities in the field will show you how to design, develop, maintain and manage productive channel relationships to create sustainable competitive advantage.
You’ll learn how to use a proven framework to unite marketing and sales efforts for the benefit of all, regardless of your business model or channel dynamics: consumer goods and services companies selling through wholesalers and retailers; business-to-business firms working through independent distributors and sales representatives; retailers seeking to improve efficiency in an increasingly competitive marketplace; or intermediaries seeking to preserve their role in an increasingly fluid channel structure.
Download a Brochure
November 1-4, 2015
Fee includes lodging and most meals
Start: November 1 at 3:00 PM
End: November 4 at 11:45 AM
Location: Evanston campus
What Past Participants Say
"A tremendous seminar. The content, delivery and execution of the program was outstanding."
- Global Strategist, Samsung
"If you sell through channels, this course affords you the vital framework of diagnostics to improve channel efficiency."
- Manager, Dealer Development, Mitsubishi Caterpillar Forklift America
"Market Access Strategies provides invaluable tools and perspectives for any channel problem in any line of business"
- Senior Account Executive, Leo Burnett
"Very useful way of looking at channel management - comprehensive and coherent. Recommended!"
- International Trade Advisor, UK Trade & Investment
"This course puts a focus on channel and supply chain that shows the necessity of this for the long term success of your business."
- John Deere Company
"This program was directly relevant to our business. I used some of the tools before I even left campus! The ROI is clearly there -- I would highly recommend this program."
- Senior Director, Channel Strategy and Marketing, RadioShack
"It's a 'layup' that I'll get a big ROI on the three days at Kellogg, the advanced preparation time, and the time I'll spend putting what I learned to work."
- Trading Manager, Cargill
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