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Driving Organic Top-Line Growth

Discover Innovative Solutions to Sustain Growth

Professor CooperThis program, developed and led by a corporate practitioner, delivers unique value at the intersection of academic research and market-tested applications. Our value promise is to deliver tools and methodologies that can be deployed in your business immediately to build sustainable growth engines.

Participants will benefit from practical applications of innovation with a demonstrated record of growth for medium to large companies.

Customize your experience as a participant by developing your own growth initiative journal and deploying the program’s tools on a real business challenge you bring to class.


Growth and Innovation Week

Participants may combine this program with Creating and Leading a Culture of Innovation to participate in the Growth and Innovation Week. When taken consecutively, these programs are offered at a discount. Combining the programs provides leaders with the framework to capitalize on opportunities for innovation and growth in their companies.

Upcoming Sessions (Fee includes lodging and most meals)
Session Date Cost
September 9-12, 2012 $5,900 Apply
March 17-20, 2013 $6,000 Apply
September 15-18, 2013 $6,000 Apply

Program Materials

The program is designed for executives who are responsible for leading and managing growth initiatives in medium- to large-sized companies. Typically, this includes regional or business unit leaders, business development executives, and executives in marketing, technology, R&D, operations, and strategic planning. We encourage companies to send teams of up to five executives in order to gain a richer shared learning experience that will help move growth projects forward.
In this program, you will learn to:
  1. Understand the potential pitfalls in growth and how to overcome them using a market-proven process for driving organic growth
  2. Create innovative business designs to drive growth
  3. Proactively manage business risk in implementing new growth initiatives
  4. How to expand and secure value capture
  5. Manage the growth portfolio
  6. How to institutionalize the growth engine in your companies
Key Highlight
To personalize the experience, participants will be required to bring to the program an in-depth knowledge of a high-priority growth initiative at their company. As they progress through the program, participants will prepare their own growth initiative journal to begin applying the concepts presented in the program. The journals will be critiqued by the faculty during and after the program.


The Challenges of Organic Growth

  1. Manage the challenges in driving organic growth

Market Driven Framework
  1. Drive repeatable growth initiatives using this market-tested process
  2. Gain deep insights into the practical requirements to drive growth 

Business Design Innovation Growth – Create innovative business designs
  1. Gain Customer Insights
  2. Develop winning value propositions
  3. Deliver and capture value

Dramatically enhance and secure value capture via intellectual capital management
  1. Create and deploy IP strategies early

Innovation Radar
  1. Understand the full landscape of growth opportunities
  2. Systematic approach to bringing new initiatives to market

Business Risk Management
  1. Manage and mitigate risk in implementing growth initiatives
  2. Recognize that it is essential to be ambidextrous – differential management of growth initiatives is critical

Managing a Portfolio for Growth
  1. Make the tough portfolio decisions to match your resource allocations to your corporate goals

Institutionalize Driving Growth
  1. Put the growth process into action at your company
Robert A. Cooper - Academic Director; Lecturer of Executive Programs; Senior Research Associate, Center for Research in Technology & Innovation

James Gerard Conley - Clinical Professor of Technology

Kent Grayson - Associate Professor of Marketing; Bernice and Leonard Lavin Professorship

Robert Wolcott - Senior Lecturer of Entrepreneurship & Innovation; Co-Founder and Executive Director, Kellogg Innovation Network

Featured Faculty Video

  • Academic Director Robert Cooper discusses how you will implement this program’s frameworks based on a market proven process to impact your company and career.

What Past Participants Say

  • "A practical, grounded program with tools and concepts developed in commercial environments that are readily adaptable and applicable to business issues in our increasingly competitive environment."
    - Vice President, McDonald's Corporation
  • “This was an excellent program that married the rich experience of a world class practitioner with the intellectual power of top notch academics. A winning combination.”
    - Partner, RPOptions Management Consultants
  • “This class helped create a process by which to identify, prioritize, develop and grow new business opportunities in a way more likely to integrate into my company.”
    - GM & DVP, Automatic Data Processing
  • "Solid, market-tested methodology that fits the challenges found in many industries and situations."
    - Vice President of Operations, Gateway Foundation
  • "The program exceeded my expectations - the instructors magically blended advanced concepts and theory with down-to-earth, practical methods and case studies."
    - Chief Enterprise Architect, Blue Cross Blue Shield Association

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