Executive Education

Contact Us

To receive a program consultation or a detailed schedule, please e-mail us or call 847.467.7000

Find the Right Executive Education Program for you

Related Programs

Compare programs
Take Advantage of Team Attendance Learn more
Become a Kellogg Executive Scholar Learn more
learning environment Our Learning Environment Learn more
Print Bookmark and Share

Competitive Strategy

Capture Value in A Fast-Moving Market

Professor Mike MazzeoAs a participant in Competitive Strategy, you will learn how to put into action economic principles that form a solid foundation for long-run strategic competitive advantage. Through a collaborative learning process, you will use the latest strategic thinking to analyze industry opportunities and to identify your organization’s competitive strengths. Then you will determine how best to apply these strengths, given your organization’s competitive environment, for profitability and growth. You will learn from award-winning professors from Kellogg’s Management and Strategy department – home of global thought leaders in the Economics of Strategy.

The program blends modern theories of strategic analysis with case discussion drawn from a variety of industries in both domestic and international settings. Case studies highlight the fundamentals behind successful competitive strategies.

 


Upcoming Sessions (Fee includes lodging and most meals)
Session Date Cost
June 10-14, 2012 $7,600 Apply
October 21-25, 2012 $7,600 Apply

Program Materials

If you are a mid- to senior-level executive responsible for strategic planning, general management, or acquisition strategy, this program is designed for you. This program is also useful for strategy consultants, as well as managers of marketing, operations, or other functional areas who aspire to play a greater role in strategic planning for their organizations.

Teams from businesses developing long-run strategies are encouraged to attend together.
During this program you will learn to:

  1. Develop and sharpen your analytic strategy skills
  2. Examine theories and frameworks that show you how to identify and exploit profitable opportunities and avoid strategic mistakes
  3. Understand leading firms' strategic successes and failures, and the strategic issues they face looking forward
  4. Apply strategy frameworks directly to your own business case study

Fundamentals of Competitive Strategy:

  1. Analytical frameworks for strategy formulation
  2. The economics of value creation and capture


External Environment Analysis:

  1. Market forces underlying industry profitability and firm performance
  2. Modern game-theory approaches to effectively compete with a small number of rivals
  3. Industry evolution and optimal responses to growth opportunities and shakeouts
  4. Winner-take-all markets: when it’s a different battle


Internal Profitability Analysis:

  1. Critical evaluation to indentify firms’ competitive advantage
  2. Assessments for determining long-term sustainability of competitive advantage
  3. Strategic investments: developing effective resources and capabilities
  4. Capitalizing on growth opportunities through strategic positioning and “fit”


 

Michael Mazzeo - Academic Director; Associate Professor of Management & Strategy

Thomas N. Hubbard - John L. and Helen Kellogg Professor of Management & Strategy; Chair of Management & Strategy Department

Benjamin F. Jones - Associate Professor of Management & Strategy

Niko Matouschek - Associate Professor of Management & Strategy

Jeroen Swinkels - Richard M. Paget Professor of Management Policy

Connect With Kellogg Executive Education

Connect with the Kellogg School of Management and stay up to date on the findings from our latest research. Followers of Kellogg will receive updates on trends in executive education and upcoming courses at the Kellogg School of Management.
Executive Education blog Executive Education blog
Join us on LinkedIn Past Participants Join us on LinkedIn
Twitter Follow on Twitter
Facebook Like us on Facebook
Request a Brochure Email Us Subscribe to our Newsletter Read Kellogg Insight
Bookmark and Share