MANAGEMENT & STRATEGY
John L. and Helen Kellogg Professor of Management and Strategy
Professor Hubbard's research interests mainly concern how information problems affect the organization of firms and markets, and therefore the structure of industries. His work has appeared in top-ranked journals such as the American Economic Review, the Quarterly Journal of Economics, and the Rand Journal of Economics. He is a co-editor of the Journal of Industrial Economics and a faculty research fellow at the National Bureau of Economic Research.
Strategy
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- Recent Media Coverage
New York Times: When Trust in an Expert Is Unwise - 11/7/2007
New York Times: Getting a Lower Price, for Repairs You Don’t Need - 11/7/2007
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Full speed ahead - 10/2/2009
Strategy strength on display as Kellogg teams compete in real-world contest - 12/30/2008
Kellogg team wins battle in elite War Game test - 3/11/2008
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This paper uses confidential microdata from the Census of Services to examine law firms' field boundaries. We find that the share of lawyers working in fieldspecialized firms increases as market size increases and lawyers field-specialize, indicating that transaction costs between lawyers, and not just complementarities in clients’ demands, affect law firms’ field boundaries. Moreover, we find that this pattern is mainly true when looking at fields where lawyers are involved in dispute resolution rather than in structuring transactions. We then analyze which combinations of specialists tend to work in the same firm and which tend not to do so. We relate our results to theories of law firms’ boundaries from the organization economics literature. Our evidence leads us to eliminate risk-sharing as an important determinant of firms’ field boundaries and narrows the set of possible monitoring or knowledge sharing explanations.
Empirical research on the determinants of firms' boundaries has flourished over the past 25 years. This article discusses the progress that has been made to date, emphasizing the intellectual advances made by researchers in this literature during this period. I stress empirical researchers' important role in operationalizing theoretical concepts and relate how success on this dimension brings these concepts to bear on real-life, make-or-buy decisions. I also discuss shortcomings in the current literature in particular the paucity of research on how variation in firms' boundaries can affect economic outcomes and point to how and where such shortcomings might be overcome.
This paper examines hierarchies’ role in the organization of human-capital-intensive production We develop an equilibrium model of hierarchical organization, then provide empirical evidence using confidential data on thousands of law offices from the 1992 Census of Services. We show how the equilibrium assignment of individuals to hierarchical positions varies with the degree to which their human capital is field-specialized, then show how this equilibrium changes with the extent of the market. When the extent of the market increases, individuals’ knowledge becomes narrower, but deeper. Managerial leverage, the number of workers per manager, optimally increases to exploit this depth. We find empirical evidence consistent with a central proposition of the model: the share of lawyers that work in hierarchies and the ratio of associates to partners increases as market size increases and lawyers field-specialize. Other results provide evidence against alternative interpretations that emphasize unobserved differences in the distribution of demand or “firm size effects,” and lend additional support to the view that a role hierarchies play in legal services is to help exploit increasing returns associated with the utilization of human capital.
Garicano and Rossi-Hansberg (2003) show that knowledge-based hierarchies are characterized by positive sorting between workers and managers when knowledge acquisition takes place before production. We extend the analysis and find that complementarities between manager and worker skill are even stronger when knowledge is acquired on the job. We then examine empirically the existence of sorting in law firms along the dimensions of cognitive ability and experience. We find strong evidence of positive sorting by cognitive ability, as proxied by the quality of the law school attended, but little evidence of sorting by experience, suggesting little substitutability between cognitive ability and experience.
We investigate how contractual incompleteness affects asset ownership in trucking by examining cross-sectional patterns in truck ownership and how truck ownership has changed with the diffusion of on-board computers (OBCs). We find that driver ownership of trucks is greater for long than short hauls, and when hauls require equipment for which demands are unidirectional rather than bidirectional. We then find that driver ownership decreases with OBC adoption, particularly for longer hauls. These results are consistent with the hypothesis that truck ownership reflects trade-offs between driving incentives and bargaining costs, and indicate that improvements in the contracting environment have led to less independent contracting and larger firms.
This paper presents theory and evidence on horizontal industry structure. At issue is the question: what makes industries necessarily fragmented? The theoretical model examines trade-offs associated with affiliation and integration, and how they are affected by the contracting environment. I show how contractual incompleteness can lead industries to be necessarily fragmented. I also show that contractual improvements will tend to lead to a greater concentration of brands, but whether they lead industries to be more or less concentrated depends on what becomes contractible. I then discuss the propositions generated by the model through a series of case study examples.
Productivity reflects not only how efficiently inputs are transformed into outputs, but also how well information is applied to resource allocation decisions. This paper examines how information technology has affected capacity utilization in the trucking industry. Estimates for 1997 indicate that advanced on-board computers (OBCs) have increased capacity utilization among adopting trucks by 13 percent. These increases are higher than for 1992, suggesting lags in the returns to adoption, and are highly skewed across hauls. The 1997 estimates imply that OBCs have enabled 3-percent higher capacity utilization in the industry, which translates to billions of dollars of annual benefits.
Explaining patterns of asset ownership is a central goal of both organizational economics and industrial organization. We develop a model of asset ownership in trucking, which we test by examining how the adoption of different classes of on-board computers (OBCs) between 1987 and 1997 influenced whether shippers use their own trucks for hauls or contract with for-hire carriers. We find that OBCs' incentive-improving features pushed hauls toward private carriage, but their resource-allocation-improving features pushed them toward for-hire carriage. We conclude that ownership patterns in trucking reflect the importance of both incomplete contracts and of job design and measurement issues.
A large theoretical literature focuses on the question: What determines firms' boundaries? Recently, Garicano and Santos and Holmstrom and Milgrom have proposed theories in which firms' boundaries reflect the division of labor across individuals. This paper discusses strategies for generating and testing empirical propositions from this emerging class of theories. We propose that variation in the returns to specialization is extremely useful to test and quantify the effect of the division of labor on firms' boundaries. We discuss the use of two shifters to the returns to specialization, and relate how we exploit one of these, market size, in preliminary work on the determinants of law firms' boundaries in the United States.
Moral hazard exists in expert-service markets because sellers have an incentive to shade their reports of the buyer's condition to increase the short-run demand for their services. The California vehicle emission inspection market offers a rare opportunity to examine how reputational incentives work in such a market. I show that consumers are 30 percent more likely to return to a firm at which they previously passed than to one at which they previously failed and that demand is sensitive to a firm's failure rate across all consumers. These and other results suggest that demand incentives are strong in this market because consumers believe that firms differ greatly in their consumer friendliness and are skeptical even about those they choose. Weak demand incentives in other expert-service markets are not a direct consequence of moral hazard, but rather of its interaction with switching costs and consumers' belief that firms are relatively homogeneous.
A central proposition of the transaction costs literature is that firms will substitute more complicated contractual arrangements for simple spot arrangements when transactions involve relationship-specific investments. I investigate this proposition by testing whether simple spot arrangements are less common when local trucking markets are thin. I find that doubling the thickness of the market increases the likelihood that simple spot arrangements govern transactions by about 30% for long hauls. I find weaker evidence of relationships between local market thickness and contractual form for short hauls-hauls for which quasi-rents are particularly small. Contracts protect quasi-rents over a surprisingly large range, but they play a less important role as quasi-rents decrease.
This paper examines the demand for on-board computers in trucking, distinguishing between their incentive- and resource-allocation-improving capabilities. I find that monitoring's incentive benefits are high when perquisite-taking is attractive to drivers, driver effort is important, and verifying drivers' actions to insurers is valuable. These results are consistent with agency theory and suggest that networking applications will raise the productivity and pay of difficult-to-evaluate workers. I also find that monitoring's benefits are disproportionately resource-allocation-related when managerial decisions are least constrained. This suggests that networking applications' monitoring capabilities raise the returns to delegation when resource allocation decisions are routine and lower them when they are not.
Moral hazard arises in "diagnosis-cure" markets such as auto repair and health care when sellers have an incentive to misrepresent a buyer's condition in order to increase demand for the treatments they supply. This article examines the market for California vehicle emission inspections. Using transaction-level data, I investigate whether the market provides incentives that lead inspectors to help vehicles pass and how the behavior of inspectors varies with their firm's organizational characteristics. I find that consumers are generally able to provide firms and inspectors incentives to help them pass, and I find cross-firm differences that are consistent with agency theory.
Policymakers have hoped that vehicle inspection and maintenance programs would generate air quality improvements at low cost. Existing programs have been unsuccessful because they have failed to provide consumers with incentives to nmaintain their vehicles so as to have low in-use emissions. This paper examines the reasons why existing inspection and maintenance programs have failed and investigates how they might be improved.
Earnings inequality has increased substantially since the 1970s. How much does this reflect decreases in coordination costs that allow individuals to better exploit returns to skill? We provide evidence on this question using confidential Census data on U.S. law offices. We first show that earnings inequality among lawyers increased substantially between 1977 and 1992, and that the distribution of partner-associate ratios across offices changed in ways consistent with the hypothesis that coordination costs fell during this period. We then propose a "hierarchical production function" in which output is the product of skill and time and estimate its parameters, applying insights from the equilibrium assignment literature. We find that coordination costs fell broadly and steadily during this period, such that hiring one's first associate leveraged a partner's skill by about 30% more in 1992 than 1977. We find also that changes in lawyers' hierarchical organization account for about 2/3 of the increase in earnings inequality among lawyers in the upper tail, but a much smaller share of the increase in inequality between lawyers in the upper tail and other lawyers.
Hierarchies allow individuals to leverage their knowledge through others' time. This mechanism increases productivity and amplifies the impact of skill heterogeneity on earnings inequality. To quantify this effect, we analyze the earnings and organization of U.S. lawyers and use the equilibrium model of knowledge hierarchies in Garicano and Rossi-Hansberg (2006) to assess how much lawyers' productivity and the distribution of earnings across lawyers reflects lawyers' ability to organize problem-solving hierarchically. We analyze earnings, organizational, and assignment patterns and show that they are generally consistent with the main predictions of the model. We then use these data to estimate the model. Our estimates imply that hierarchical production leads to at least a 30% increase in production in this industry, relative to a situation where lawyers within the same office do not "vertically specialize." We further find that it amplifies earnings inequality, increasing the ratio between the 95th and 50th percentiles from 3.7 to 4.8. We conclude that the impact of hierarchy on productivity and earnings distributions in this industry is substantial but not dramatic, reflecting the fact that the problems lawyers face are diverse and that the solutions tend to be customized.
The empirical literature on the determinants of firms’ boundaries examines relationships between firms’ boundaries and asset specificity, especially how relationship-specific investments create ‘hold-up’ problems that increase the costs of competitive contracting; relationships between firms’ boundaries and the contracting environment, reflecting the role of incomplete contracting in the theoretical literature and the extent to which firms subcontract downstream stages rather than input procurement; and how firms’ boundaries vary with ‘job design’. This literature has established that asset specificity is empirically relevant for understanding integration decisions, and that relationships between subcontracting decisions, the contracting environment, and the division of labour are subtle.
This course studies the internal organization of firms. We discuss a selection of classic and new papers in organizational economics, and cover both theoretical and empirical papers. Topics include: the provision of incentives in firms, careers and career concerns, promotions and human capital acquisition, delegation and authority, effects of strategic transmission of information within firms, and causes and effects of hierarchy.
This course counts toward the following majors: Management & Strategy
Strategy is the set of objectives, policies and resource commitments that collectively determine how a business positions itself to create wealth for its owners. This course introduces students to principles and conceptual frameworks for evaluating and formulating business strategy. Topics include the boundaries of the firm, the analysis of industry economics, strategic positioning and competitive advantage, and the role of resources and capabilities in shaping and sustaining competitive advantages.
Advanced Business Strategy (MGMT-943-0)
This course counts toward the following majors: Management & Strategy.
This course is targeted at students who see competitive strategy as important in their post business school careers. It applies advanced ideas from economics toward informing critical decisions that firms face, including which industries to enter and exit, what parts of value chains to participate in, how to shape an industry's competitive environment in a beneficial manner, and how to shape the firm's internal organization to fit its competitive context. Along with reinforcing and extending ideas introduced in MGMT 431 and other courses, the course will teach and utilize ideas toward informing strategies in contexts that are analytically more complex, such as contexts where dynamics, network externalities, and incentives are important. The course will do so both through traditional lectures and case discussions, as well as through “workshop” sessions that help students through key steps in the development and communication of strategic analysis.
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