from previous years' competitions have spanned a wide range of
consumables and usables: breakfast bars, soft drinks, candy, garbage
bags, laundry detergent, and body deodorant sprays. Many successful
campaigns have completely changed the product usage and positioning.
For example, a past campaign successfully re-branded Cheez-Its as a
To help you gain a better feel for AKMC, here are photos from previous competitions. Enjoy!
A view of the TG Mega Mart before the madness begins:
Team Tide-to-Go tries to clean up the Kellogg community:
Team Campbell Soup at Hand wants to warm you up:
Team Capri Sun Fruit Rolls livens up the stairwell in the Atrium with its banner: