Annual Kellogg Marketing Competition (AKMC)
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Products from previous years' competitions have spanned a wide range of consumables and usables: breakfast bars, soft drinks, candy, garbage bags, laundry detergent, and body deodorant sprays. Many successful campaigns have completely changed the product usage and positioning. For example, a past campaign successfully re-branded Cheez-Its as a luxury product!

To help you gain a better feel for AKMC, here are photos from previous competitions. Enjoy!

A view of the TG Mega Mart before the madness begins:

Team Tide-to-Go tries to clean up the Kellogg community:

Team Campbell Soup at Hand wants to warm you up:

Team Capri Sun Fruit Rolls livens up the stairwell in the Atrium with its banner:


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2008 Kellogg School of Management, Northwestern University