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Welcome to the Center for Retail Management

Primary Areas of Expertise
  Integration of marketing and retailing
  · Application of leading-edge marketing knowledge to retailing
  Top-management industry forums
  · Development and facilitation of high-level forums that address critical retailing issues
  Category management
  · Improvement of category management decision processes
  Database marketing
  · Utilization of database marketing techniques in retailing
  Consumer behavior analysis
  · Analysis of household panel data
  · Primary research in retail consumer behavior
  Decision support systems
  · Development of software and statistical models to improve retail decision-making
  Customized research
  · Analysis of critical retailing issues
The Center for Retail Management was founded in January, 1993, by Robert C. Blattberg, the R. L. Polk Bros. distinguished Professor of Retailing at the Kellogg School of Management, Northwestern University. The Center is one of the largest academic centers devoted to retailing in the country.

The mission of the Center for Retail Management is to improve the marketing capabilities of the retailing industry. To achieve this, the Center develops and applies new methods and tools to help retailers provide greater value to their customers. In turn, the Center works with manufacturers to help them better understand retailer goals and objectives, and to develop marketing programs that deliver greater value to retailers.

By focusing on the uses of information technology, such as database analysis, statistical modeling, and the use of point of sale data, the Center develops cutting-edge marketing methods and tools for the industry. Through industry projects, education and research, the Center is able to implement solutions that improve industry practices.

©2001 Kellogg School of Management, Northwestern University