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IRI PANEL DATA
The Information Resources, Inc. Panel Data is available to Kellogg faculty and doctoral students through WRDS. Please note that publications using IRI data require IRI's written consent. Please review the on-line documentation carefully before using these data. >
The Information Resources, Inc. Panel Data contains data previously published as IRI's Marketing Factbook. It consists of point-of-sale information from more than 11,300 grocery stores, as well as some 7,500 drug stores.
IRI - Information Resources, Inc.
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