Marketing MKTG
For students who matriculated (began their Kellogg studies) DURING OR AFTER Summer Quarter 2015, see new guidelines for Evening & Weekend MBA Students.
For students who matriculated (began their Kellogg studies) DURING OR PRIOR TO Spring Quarter 2015, see below.
Marketing Major Description
The Marketing major is designed for students seeking an in-depth knowledge of the concepts, tools, and practice of modern marketing but who do not necessarily plan to follow a career path structured around marketing responsibilities. Students anticipating careers in areas such as management consulting, general management, high technology companies, and investment banking, may find this option attractive.
To earn the Marketing major, students are required to complete four courses. After completing Marketing Management (430), students must complete Market Research (450) and two other marketing electives. Electives can be chosen based on particular student interest from a broad range of marketing department electives.
Major requirements are determined by the quarter you began your Kellogg MBA program. Please click on the relevant time period below to confirm your specific requirements.
