• close

Marketing MKTG

For students who matriculated (began their Kellogg studies) DURING OR AFTER Summer Quarter 2015, see new guidelines for Evening & Weekend MBA Students.

For students who matriculated (began their Kellogg studies) DURING OR PRIOR TO Spring Quarter 2015, see below.

Offered by the Marketing Department

Marketing Major Description

The Marketing major is designed for students seeking an in-depth knowledge of the concepts, tools, and practice of modern marketing but who do not necessarily plan to follow a career path structured around marketing responsibilities. Students anticipating careers in areas such as management consulting, general management, high technology companies, and investment banking, may find this option attractive.

To earn the Marketing major, students are required to complete four courses. After completing Marketing Management (430), students must complete Market Research (450) and two other marketing electives. Electives can be chosen based on particular student interest from a broad range of marketing department electives.

Major requirements are determined by the quarter you began your Kellogg MBA program. Please click on the relevant time period below to confirm your specific requirements.

Summer 2014 – Spring 2015 [view requirements]

Summer 2013 – Spring 2014 [view requirements]

Summer 2012 – Spring 2013 [view requirements]

Summer 2011 – Spring 2012 [view requirements]

Summer 2010 – Spring 2011 [view requirements]

Last edited September 8, 2015. For any questions regarding this page, please email kellogg-registrar@kellogg.northwestern.edu