Marketing Management MKTM
For students who matriculated (began their Kellogg studies) DURING OR AFTER Summer Quarter 2015, see new guidelines for Evening & Weekend MBA Students.
For students who matriculated (began their Kellogg studies) DURING OR PRIOR TO Spring Quarter 2015, see below.
Marketing Management Major Description
The Marketing Management major is designed for students who envision a career in which marketing plays a central role. Such a career might be developed in any number of settings, including consumer goods, advertising, business-to-business, technology, services, and not-for-profit. The reason to choose this major is not an interest in a particular industry. Rather, it is the desire and commitment to making marketing insight and skills the basis for rising to the top of whatever type of organization the person joins.
Like the Marketing major, the courses required for the Marketing Management major expose students to the major concepts and tools that are the foundation for the theory and practice of modern marketing. The Marketing Management major, however, requires a greater breadth of understanding of the concepts and tools and a greater depth of understanding of their application.
To earn a Marketing Management major, students are required to complete seven courses*. Beyond Marketing Management (430), Marketing Research (450) and three electives, Advanced Topics in Marketing (922) and Marketing Strategy in the C Suite and Boardroom Dynamics (940)** are required. Electives can be chosen to allow students to develop a particular expertise in an area of interest, such as consumer marketing, business marketing, technology marketing; media, entertainment and cultural marketing, or services marketing.
*Students enrolled prior to Fall 2012 need only complete six marketing course units.
** Course not required for students enrolled prior to Fall 2012
Major requirements are determined by the quarter you began your Kellogg MBA program. Please click on the relevant time period below to confirm your specific requirements.
